This is a really good question, especially to the web masters. Even you have a good idea, a good team, but the key of succuss is determined by whether web users like your website or not. There are millions of web users over the world, how can the web masters know whether their ideas can find the favour of the web users or not.

Normally before we decide to start the E-business, firstly we will tell the basic ideas and plan to the friends and relatives around us and ask for their opinions. But if the opinions are highly diverse, we might feel even more confused. In this situation, the most secure way is to make a big scale marketing survey. And then make an ideally best service gradually according to the result of this marketing survey. However, the cost of this method may be far beyond what a new company can afford. Maybe we can assume the possible online behaviours according to our past experience. But in Australia, there are millions of web users; it is really a problem that how much the personal experience can reflect the online habits of the whole Australia web users.

Under this dilemma, we have other option. First we use our experience as the foundation and with our new ideas to write the whole program in the shortest time. We do not need to think too much after we complete it, just launch the very original website and let the users start to play with it. And then modify and improve the website services according to their direct responses. At the same time, we also need to the set the measurement for each factor which will determine the success of the website, for example: the drop off rate of the website, average number of pages people browse, register shifting rate and so on. This is really a long improvement processing, because the online behaviours might be very different from what we expect at the beginning. It also happens very often that the reality conflicts with our ideals, but as long as we remember “to change web user’s online habits is far more difficult than just following it” we can always find the method very soon.

During the processing of growth, you will find that it is very interesting and exciting to let the users feel they are growing with the website services. Website is a living body; you don’t need to set too much boundaries at the first place. In the process of gathering the people, let them also feel that the services are keeping moving forwards. Once a web users told me that the greatest fun of using these web 2.0 website to him is not just from the functions the websites have provided but from the growth of the website, the websites always adjust the functions and modify the flow very frequently and very quickly, this makes him always find the surprise whenever he logs in the website.

Just as we mentioned before, “who knows what kind of web service the users like?” You never know and neither do I. The response of each service will be different due to the difference of their target groups. Only when the web masters really put the ideas to website and let the users really used it, play with it, then they will tell the web masters whether this is the thing they want or not.

Do you have good idea? Don’t think too much, quickly put it online! Thousands of web users will give you the sincerest and most instant response and opinions.

Edited By Vicky Yin