After we learned how to be a good student in the eyes of teacher and started to find the favour of Mr. Search Engine then the next thing we must really consider about is what kind of keyword you want to use to let the web users find you.

Defining keywords for your website requires originality and brainstorming. The one interested about doing SEO for their websites needs some reverse thinking: what kind of keywords your target group will use to search the website they want to find. If you can use these keywords to optimise your website then the one visit your website will be the visitors your really aim to target.

Actually SEO means optimise all the pages in whole website and let every page of the thousands which is using different keyword to gain good rank (As good as possible, but not always first). For example, let us say there is one website has ten thousands pages. If each page can bring 1 traffic per day, then in one day, this website can has ten thousands traffics.

How to find keyword for SEO

Actually analysing keyword is a very hard and long term work. The right way of SEO is to keep increasing the web page, which also means to keep finding the effective keyword. It looks very simple to find the proper and effective keywords, but actually even the SEO expert sometime can not get in door. There are some simple skills which will help you find the suitable keywords.

1. Who, what, when and where: no matter what kind of website you are making, the basic information it provide should include: who, what, when and where. for example, using Italian restaurant (what) in Newtown (where) as keyword .First of all, you can start to analyse the keyword from these elements and see whether there is any keyword you can use inside of these 4 Ws.

2. Brand and model: if your website provides various products, especial 3C products, then don’t forget to consider the brand and model as the keyword. For example, normally, the one sale the mobile may think “mobile phone”, “cell phone”, or this kind of keyword should be the main keyword for their website, but actually it is wrong.

Most of the internet users will use the keywords like “mobile phone” as main keywords when they just want to check what kind of mobiles is popular. When they found the mobile they are interested in bigger website, they will focus on this mobile’s brand and model to do further research. And search volume of this kind of keywords can be accumulated in a very astonishing level; it can be 10 times more than that of the keyword like “mobile phone”. At the same time, normally, users will search brand +model; the chance for this kind of user to purchase the product is much high than the one just generally check the information of mobile. Therefore the more specific the keyword is, the higher the search accuracy is, and, the higher chance for this deal to be done.

3. After you list down all the keywords you can think about, the next step is to observe your competitors. You have to see what kind of titles you competitors have listed down, you may find some keyword you neglect, and it can be a good reminder for you. This is a method really save lots of time.

4. Use keyword advertisement: if you have permission to use keyword advertisement, you will find that normally there will be a tool which can suggest keyword for you on keyword advertisement. Under this tool, you can find many related keywords. This is also a sound way.

5. Use web traffic analytic: please add traffic analytic tool on your website, it can help you to know through which keyword the visitors find your website. Always you can find many keywords you neglect but really help people to find your website. If you find the traffic volume of these keywords is not bad and rank is not in front, then you can enhance this keyword to let it has better rank. However this method needs long term operation and observation. Although it may take long time, the keywords you find are always the keywords you can never think about by yourself.

6. Write the article diligently: this point is related to the third point, when you write the article, there will be more words in your website and have the chance to be searched through search engine. Only when you accumulate more articles, you will know more deeply that which keyword has been neglect.

7. Connect with the “hot” keyword: this is the most advanced method. When you are reading the newspaper or watching TV or listening to radio, you can find many popular topic people really interested at this period. You can use some of these popular issues to create your own keyword. For example, recently the news about poisoned milk in China is very hot. If you are a soybean milk products, you can use poisoned milk as a keyword, and in your website, you can post the article about the benefit of the soybean milk, how to use soybean milk to replace milk to make coffee, and so on. Of course this may requires certain level of professional knowledge, but normally this kind of “hot” keywords has terribly great volume. It may just last a while; but if you can successfully get a good rank using these keywords, it can bring great traffics in very short period of time for you website.

Edited By Vicky Yin