The battle between Google and Microsoft for the web browser market reaches another high point as the search engine giant Google announce the new web browser, the Chrome, which declares war on Microsoft’s IE. Web Browser is the interface for internet users, and for the Google and Microsoft, it has an important strategy position for the battle of web-based application market in the future.

Web browser market is the first battlefield for Google and Microsoft, and the two giants both see each other as the biggest competitor. A week ago before Google announce its Chrome; Microsoft released its beta vision of Internet Explorer 8. The IE8 has the security feature that enable internet users to block their Google search record and behavior and hence Google cannot provide needed ads for users. 97% Google’s income comes from online ads, and if Google don’t fight back, the circumstance will be extremely disadvantageous after Microsoft fully launches the IE8.

The 50% Microsoft’s income comes from its application software package likes “Windows OS” and Office. For Google, the web itself is a free software platform, and from last 2 years, Google launched many free online services like calendar, google email, and notebook. Internet users can access these applications by logging in his Google account from any computer. The advantage of Chrome Web Browser is it enables internet users to use these free applications on the internet without running the installation. And User can access all these software from any PC with internet access and Chrome Web Browser. The Chrome’s “Web Based Operation System” will have the great impact on Microsoft’s traditional software package and Its Window applications which are the main income source for Microsoft.

Web Browser is the Door to the Internet

The Ultimate Goal for Google is to develop its own Operation System. The top point of sale for Chrome is its integration of web applications from Google itself and other company. Forrester’s analyst, Sheri McLeish said “Google won’t make big money from Chrome, but Chrome will be the great mediator to transfer internet users to its Search Engine and online software applications. And the Google’s strategy is to take over the desktop applications from Microsoft”. In future, Google’s sales will not only focus on its Search Engine and Online ads, “online application” will be Google’s new web market battlefield.

“What we really need is not just a Web Browser, but a new platform for the web and online applications”, Google said on its official Blog. In the Future, Google wishes all the internet users can go the World Wide Web controlled by Google to access all the information and applications they need when users turn on their PC. The one last step Google lack of is the Web Browser, and it plays the key role for this achievement.

Facing threatening form Google, Microsoft’s Chief Manager for IE, Dean Hachamovitch has the great confidence for the IE8. “I think most users still favor IE, and we need to think how to create better and better user interface for the integration of web browser + application, and make our customers always stick with our products. The Chrome can’t take over all window applications because its function limitation at beginning, and Chrome’s market share now can only be improved by Google’ brand name, not its functions.And it can’t be the killer for the IE and Window in the future”. The war between Google and Microsoft will continue and it is impossible for one of them to take over the other in a short period time.

Edited By Henry Lu

Google vs Microsoft