Sincere enthusiasm is good, but often we see too much false enthusiasm.

In the past decades, sales team held weekly meeting to mobilise their passion in sales, and the team members who were over-inspired by the meeting would do door-to-door sales and persuade their “potential customers” to buy their products.

With such artificial enthusiasm, each sales person became “pushy”, and unwilling to be rejected, so they kept on selling until the angry customer asked them to shut up.

Today, no one will ever tolerate such “pushy” sales, not even a few seconds. For websites, all communications depend on the duration of the potential customers stay on the page before they hit the “back” button.

Words like “We are the best business for XXX” is telling your customers that,” besides these rubbish information, we have nothing to show you.”

In order to make a compelling arguments, reliable statistics and charts will be the best way to present your professionalism and enthusiasm towards your customers. If all you have are chunk of decorative words, better keep them in your junk mail.

Edited By Dan Li