Microsoft is optimistic about RIA, the new web design technology

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With the booming Internet marketing and e-commerce, the web design is beginning to emphasise visual, interactive technology, and hence the RIA ( Rich Internet Applications ), the new web design techniques, become the hot topic. In order to grab this business opportunity, Microsoft has also launched a new generation of RIA product, Silverlight 3.0 and stressed that it would allow Internet users have a better interactive experience.
Compared to the traditional HTML web design technologies, RIA uses vector-style animation, multimedia and database integration, to make the website has computer desktop use patterns and functions, hence allows the integration of multi-media Web site content, and improve the visitors loyalty with more intuitive, more friendly, more interactive use experience. “Website interface and content design is from simple text-and image-based rendering and go to the era of RIA rapidly” said from Microsoft’s develop team.
RIA’s technology characteristics, not only suitable for applications in entertainment, leisure and marketing fields, but also recently used in general business applications, so there are more and more enterprises are beginning to use the RIA technologies to develop the various services. For example, the United States Continental Airlines, uses RIA technologies to develop a customer service and reservation system to process booking enquiry from 70000 customers every day, and significantly enhance the efficiency of booking and customer satisfaction.
As the bullish prospects on RIA technologies, Microsoft developed RIA design tools, Silverlight, two years ago. Now there are 400 million computers around the world have downloaded and installed Silverlight. Microsoft has also released the latest version of Silverlight 3.0, in addition to supporting HD 1080P high-definition video and off-line implementation; it also supports Windows 7 multi-touch features. Microsoft develop team believes that in the future, Internet-based media, financial institutions, as well as electronic billboards, will be the RIA’s main market.
Edited By Henry Lu



















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