Microsoft and Facebook work together to launch online Office file-sharing service


E-Business Development
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Microsoft sent a nice gift for Facebook users, through the Docs for Facebook (http://docs.com), users will be able to edit uploaded Microsoft Office files.

Facebook and Microsoft signed this cooperation agreements to let Facebook users be able to create, edit and share Microsoft Office documents in order to fight Google’s online file-sharing services.

The website Docs.com, enables Facebook users to log in using Facebook Connect and create, edit Microsoft Office documents, and share with Facebook friends, update status, photos, and the new file will appear in a user’s news feed.

Although Microsoft has not specifically mentioned Google Docs, but this is actually biggest competitor for Microsoft’s Word application. Google’s online documents publisher and collaboration tools are always the nightmare of Microsoft.

Microsoft’s Future Social Experiences, FUSE laboratory project manager Pat Kinsel said, in the current market, there are many other services also allow users to create and edit documents, and many can support file sharing and discussion services. However, only Docs for Facebook can provide full life cycle support services.

The current Docs for Facebook beta testing phase, through the Microsoft Office 2010 Web technology, built on Facebook platform. The goal is to simplify Facebook’s sharing system, from the news and events delivery to the WORD, EXCEL spreadsheet, and PowerPoint presentations and so on.

FUSE Labs manager Lili Cheng stressed in a telephone interview that Docs is a system to help Facebook users to share files as the starting point of the design. She pointed out that the complexity of file sharing technology, but through Dosc, everything is be simplified.
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Through Docs.com, users can create, view, edit and share Office documents, without changing the old method. Even if the user needs to use some of the more sophisticated tools and functions, they can also edit file with Microsoft Office environment.

The goal of Docs for Facebook is obviously to make younger generation of Facebook users to get used to Microsoft Office software, and then they will more willing to purchase software from store. Cheng reminded that this young generation who grow up together with the network may not be familiar with office software.

Perhaps through the Docs for Facebook, the younger generation will accept the Office 2010 systems.

Edited By Henry Lu

Satisfactory performance of IE 8 blocks malicious website


E-Business News, Web security
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A study found that for blocking malicious website which can lure internet users to download virus or trojan, Microsoft’s Internet Explorer 8 is not only leading four other commonly used web browsers: Firefox, Safari, Chrome, Opera, but also the leading margin is growing up.

Research report from Product analysis firm NSS Labs point that: Windows Internet Explorer 8 provides the best protection to help protect against social engineered malicious software. Such malicious software can lure internet users to trust a website, but the website has been embedded with malicious software, and can be directly downloaded to the victim’s computer and execute it.

Reporting statistics is done by testing 562 this kind of website, and IE8 blocked 85% of them, the best performer. Compare with, Mozilla Firefox 3.5.7 and Apple Safari 4.0.4 each of them can block 29% of them. Google Chrome 4.0.249.78 blocks 17%, while Opera 10.10 can only block less than 1% of the malicious websites.

General speaking, the test of NSS Labs is first collected 12,000 malicious sites, and then confirmed that 562 of them still in operation with definition of social engineering malware sites, and then run the test.

Remember, the browser security has also include other important aspects, such as plug-ins , JavaScript, or implementation of security-oriented plug-in, functions of block drive-by exploits, and security vulnerability response time.

Edited By Henry Lu

Facebook provides online games for users


Web 2.0 Design
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At start, Facebook is the network address book for U.S. College students, students must provide true information to register. Since its beginning in 2004, it quickly became a popular platform for college students to exchange information. From 2006, Facebook opens registration for all users around the world. Based on the characteristics of the real personal information, hence now Facebook becomes great tool to look for lost friends.

This is the answer of Mark Zuckerburg, Facebook founder, was repeatedly stressed that the spirit of Facebook: Facebook is not only a tool to make friend, but also give an extension of the real interpersonal relationship to the internet. Facebook’s strength lies on the ability to help users to find friend they already know in real life in the internet world.

First of all, Facebook provides search engine to find friends. When users register Facebook account, they need to provide birthday, gender and background information which may includes the location of high school, universities, research institutes or career background. Then Facebook can use this information to find persons with similar background as reference for users to add in the contact list.

Simpler way is that Facebook can search user’s email address book to find out any person who already in his contact list. This ensures that in future, if any people you know join Facebook, he will find you immediately.

Also Facebook can check your friend list, if you and other user both have same friend list, Facebook will put this user in the “You may know” list, which let you expand friends circle easily. Because these convenient tools, Facebook users can build their friend circles much faster than other social network sites and users increase the friends list easier.

In addition, Facebook offers great variety of applications and games for users. Users can add new game every day, or shared popular games with friends. When Facebook offers more interactive games, it forms a special social model, and through these activities, you can keep in touch with friends and even with someone you are not familiar.

Tracing mechanism with social games, Facebook provides pleasant time, even if you online for long time, it will not be bored.

Edited By Henry Lu

Facebook Connect will support iPhone and iPod Touch in the future


E-Business News, Web 2.0 Design
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Facebook on Ipod

Recently, famous web community website Facabook announced that the information sharing product Facebook Connect, which was released last May, would support Apple iPhone/iPod Touch in next few weeks. Facebook user only needs one set of password to log in all these sites. However, this effort was also questions by many users. They felt that Facebook was selling the privacy of users to advertisers little by little.


Facebook senior platform manager Moline (Dave Morin) on Saturday (Day 14) presented the function of Facebook Connect on iPhone and iPod Touch at the SXSW Interactive Festival seminar, Austin, Texas. It declared that iPhone application users could share with friends and play together. The goal of this effort is to help Facebook, iPhone and iPod Touch together to be the entertainment platforms of next generation.

It has been reported that Apple’s iTunes online store currently has nine applications support Facebook Connect. The majority of them are games, including the Top Game “Who has the Biggest Brain” on facebook which developed by Playfish company; SGN’s new spy game “Agency Wars”, the restaurant guide “Urbanspoon”, movie discussion forum “Flixster” and other games and positioning softwares.

The primary function of Facebook Connect is to allow users to links on their Facebook account through other websites. It also allow users to carry basic personal information, personal profit pictures such as name, friends, photos, activities, groups and other true identity information. In privacy authority part, Facebook Connect allows users to set their own public information and users can remove the friends list at any time as well.

In addition, Facebook Connect also open the social network, which used for developers to assess the users. As long as someone cooperates with Facebook, they will be allowed to use the personal data in Facebook. The other websites which link with Facebook can gain activity information of the friends on this site as well, for example, the movies his friend checking on certain website, or sharing with the friends the activity information in different websites.

Early this February, Facebook has modified the terms of use. The modified contents have been criticised as “intense to invade and occupy the information users posted on the site” by the objectors. This made many users dissatisfied and triggered protest. Facebook had to pose a brief statement on 18th to declare that its Terms of Use will be “temporarily” return to the previous status. Some media indicated that Facebook’s attempt on using its 1,75billions users resources to set up a new profit-making mode was frustrated again.

Edited By Vicky Yin

Digg Founder launched Twitter user-generated directory


E-Business News, Web 2.0 Design
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we follow

As the founder of Digg, Kevin Pose has been known for his great passion towards micro-blog. Before Twitter, which has millions followers in the web world, he also used to be founder of Pownce, a website which has very similar function as Digg. Although Powence has closed now, but Kevin’s zeal towards micro-blog didn’t change, recently, he launched Twitter user-generated directory site named Wefollow (http://wefollow.com/).

Do you want to join Wefollow through your Twitter ID? It is simple, you just need to send a message to @wefollow with three self-describe labels (such as blog, music, baseball), your ID will be listed in Wefollow user database immediately. On Wefollow site, you can find the topics you are interested very easily, and you can also find out the Twitter ID which has most followers. It is like a social-media human power database.

Edited By Vicky Yin

The next cash cow for social network industry: Local Based Service


E-Business News, Web 2.0 Design
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Face Book

The Integration of Local Based Service (LBS) targets the potential of $13 billion dollars market, is expected to bring large sums of revenue to social network website.

ABI Research pointed out that Local Based Service (LBS) market is expected to grow more than 13 billion dollars with 5 years, and Facebook and MySpace these two social network website will be important driving force.

With more and more network functions on the cell phone, mobile social network applications become very popular. Research firm estimates that by 2013, more than 82 million people will connect to the social network website by using mobile devices.

Facebook and MySpace are the two largest social network giants, and both eager to start on the mobile phone market. Facebook’s iPhone applications have already been top downloaded software, while there are 400,000 people downloaded the MySpace’s Blackberry service within one month.

However, both of social network sites have not yet integrate geographic information to mobile applications, which also let some smaller social network website, like Loopt and Brightkite have survive space. But experts believe that soon Facebook and MySpace will develop numbers of LBS, such as the search for a friend, geographical indications (geo-tagging), and the integration of LBS will be a new profit source for social network site.

“Multimedia-oriented GPS mobile phone is the mainstream of industry, but other types of mobile phone is also very important,” ABI Research director Dominique Bonte said in a statement: “The concept of mobile networking through built-in GPS receiver has become practical, for example, The local based information service from GYPSii can support Moblin-based Intel Atom MID. ”

Bonte also said navigation devices will be the best choice for location-based internet service. For example, the navigation from Japanese car maker Nissan’s Carwing car can allow users to share information like car fuel consumption detail.

Edited By Henry Lu

Internet Security industry: Web 2.0 may become the target of hackers


E-Business News, Web 2.0 Design
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Web 2.0 Security

The information security trend in 2009 report from Trend Micro issued that the increasing utilization rate of Web 2.0 social networking site this year, and coupled with lack of use experience and security knowledge from users, which shows Web 2.0 site will become the primary target of hackers.


Trend Micro said from last year, including large-scale Web invasion attack, AUTORUN malware, social network scams and regional information security threats, showing the network criminals have used new technics to reap benefits from internet users.

Among them, the use of USB storage device as a mobile media which is infected with AutoRun malware is most popular malicious programs in Asia, the ratio of infection is as high as 15%.

In addition, from past year, hackers have used many social network scam bait to trap internet users. They used many popular events such as Sichuan earthquake or Beijing Olympics as baits to lure users to download the malware script, and hackers can also develop a specific attack technic to target specific region and user background.

Trend Micro, said, since 2005, security threats from Web 2.0 sites has been growing nearly 20 times, and half of last year’s top 100 malicious programs are from the social network website. With computer virus are developed into a variety of complex forms (share folder, USB, etc.) to achieve the purpose of dissemination. Anti-virus developer needs to devote more manpower and resources to achieve a better protective effect.

Edited By Henry Lu

Who knows what kind of web services users like?


Web 2.0 Design, Web Design
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This is a really good question, especially to the web masters. Even you have a good idea, a good team, but the key of succuss is determined by whether web users like your website or not. There are millions of web users over the world, how can the web masters know whether their ideas can find the favour of the web users or not.

Normally before we decide to start the E-business, firstly we will tell the basic ideas and plan to the friends and relatives around us and ask for their opinions. But if the opinions are highly diverse, we might feel even more confused. In this situation, the most secure way is to make a big scale marketing survey. And then make an ideally best service gradually according to the result of this marketing survey. However, the cost of this method may be far beyond what a new company can afford. Maybe we can assume the possible online behaviours according to our past experience. But in Australia, there are millions of web users; it is really a problem that how much the personal experience can reflect the online habits of the whole Australia web users.

Under this dilemma, we have other option. First we use our experience as the foundation and with our new ideas to write the whole program in the shortest time. We do not need to think too much after we complete it, just launch the very original website and let the users start to play with it. And then modify and improve the website services according to their direct responses. At the same time, we also need to the set the measurement for each factor which will determine the success of the website, for example: the drop off rate of the website, average number of pages people browse, register shifting rate and so on. This is really a long improvement processing, because the online behaviours might be very different from what we expect at the beginning. It also happens very often that the reality conflicts with our ideals, but as long as we remember “to change web user’s online habits is far more difficult than just following it” we can always find the method very soon.

During the processing of growth, you will find that it is very interesting and exciting to let the users feel they are growing with the website services. Website is a living body; you don’t need to set too much boundaries at the first place. In the process of gathering the people, let them also feel that the services are keeping moving forwards. Once a web users told me that the greatest fun of using these web 2.0 website to him is not just from the functions the websites have provided but from the growth of the website, the websites always adjust the functions and modify the flow very frequently and very quickly, this makes him always find the surprise whenever he logs in the website.

Just as we mentioned before, “who knows what kind of web service the users like?” You never know and neither do I. The response of each service will be different due to the difference of their target groups. Only when the web masters really put the ideas to website and let the users really used it, play with it, then they will tell the web masters whether this is the thing they want or not.

Do you have good idea? Don’t think too much, quickly put it online! Thousands of web users will give you the sincerest and most instant response and opinions.

Edited By Vicky Yin

New web mainstream Web 2.0 ( What is E-business 2.0 )


E-Business Development, Web 2.0 Design
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Web 2.0

The first time when I saw the concept of Web 2.0, I felt that it is just the summary of all common characters of the websites still survive in these few years. In other word, nowadays, the concept of E-business should also evolve from one-side Web1.0 to two-side Web 2.0. Website administration is evolving while the web users are evolving as well.

This is something makes me feel so exciting about the E-business, We as the web masters are growing and evolving with the whole world in this new E-economic environment. Web is like a real body, and all the technologies and other web elements are flesh and blood. This newborn baby with infinite potential and infinite amazed now start to open his eye to see this world, and I, as one part of his body also involve in it. How exciting it is.

Does traffic equal money?

Before start their E-business, many people just think about one thing: get traffic first. No matter which methods this website plan to adopt in the future to gain profit, if there is great traffic there will be the great chances. This thinking is not wrong, however, you can do much more and plan more precisely before simply consider about this. When we make the website, firstly we have to set the scheme of all the services your website will provide. For example, if the scheme of the website services is to provide shopping information and fashion news, then we can assume that the one visits this website suppose to be the consumer has great potential purchasing power. At the same time, if we highly categorize all the shopping information into different sections in order to bring convenient to the web users, then at the same time, web master will clearly define the shopping intention of the web users. If a web user were checking the information of facemask, the web master would not only knew that he want to buy something, but also clearly knew what he wants to buy is facemask.

When you can clearly define your business target and service mode, your design concept of the whole website will be different. You won’t strive to boost traffic just for having great traffic. Meaningless traffic will just waste your management resources, the same as meaningless members.

The time when you start to charge users money is the time your business is on the decline

Successful website never actively asks web users to be their payed members. Although they provide different level services, only when the users need these specific services then they can choose to be members. All the information of the website is public, even you are not a member, but you still can read all the articles.

Many website starts to lock the articles or some basic functions when they develop into certain stage. In order to find a way to earn money, they ask users to pay for some basic services. In my opinion, this is not the way to run the website for long-term development. Website running cost supposes to be covered by advertisers or the sponsors. Just as we mentioned before, if we can define the need of the web users so clearly, definitely we can find the related supporters or sponsors. Therefore, we can see how important it is to have a clear plan to design the whole website. If you don’t plan well in the first place, later on you will lose the direction. Because there are no sponsors, so the website has to sacrifice the benefit of the web users. When the websites start to do in this way, this is the time they start to be on the declines.

Each service should pay responsibility to its own loss and gain.

Every time you want to add a new service, you have to carefully think about some questions. Why we need this service? What problem can this service solve? What benefit it can bring? How to make this service bring profit? Only when these questions are answered, you can add it on your website. Each of service should pay responsibility to its own loss or gain. Except the main service which has been planed for long-term strategy, others services should be viewed individually. Then the website can grow up healthily and develop step by step. You should not just put the focus on how many members now, how much is PV, instead, you should really think about wether the services you provide really solve the problems, or can bring profit or not.

Therefore, in conclusion, from website planning at the first place, to website construction, to traffic management, to members’ administration, to finding sponsors and suppliers and potential business development, all of these should be connected to each other. All these steps should work effectively and this is the successful E-business mode.

Edited By Vicky Yin

Doing Online Sales with Blog


E-Business Development, SEO, Web 2.0 Design
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Now blog has become more and more important in online sales. Many companies and online business owners have achieved great success through using the blog well. There are uncountable examples you can hear about that.

Then, what are the good things blog can bring to sales? Actually blog can fulfill all the following purposes AT ONCE.

1. Improve search engine ranking
If you use the key words, hyperlinks skillfully, and update the articles regularly, then surely you can increase the media exposure on some main search engines, such as Google and Yahoo, and ultimately improve your ranking.

2. Save sales cost
You can reduce your expense on traditional sales methods, like making advertisement, finding sponsors.

3. More closer to the potential clients
One of the most essential things for the future growing of the company is to locate the potential customers who are not easy to access. However, a dynamic, opened, and rich blog can reach the potential clients using the method, which is irreplaceable for the other tools, easily.

4. Be the evidence for company to use in making sales decision
Blog can receive customers’ responses and market information at the first moment and help the company to make the right business decision based on highly accurate information.

5. Grow brand loyalty among your customers
Blog can help the clients and business mates to know the company movements; this is the best way to allow the clients to keep their motivation to communicate with the company.

6. Grow your volunteer promoters
Every reader visit your blog are doing this by his own will. They are willing to interact with your business and grain more information from your blog. This powerful method of communication can grow a group of people who are willing to promote your company and your products.

7. More effective marketing survey and product testing tools:
One of the reasons why blog became more and more popular in online business is that it can change marketing survey and products testing tools into one-to-one interacted communication.

On your blog, you can not only post the articles introduce your products and business, but also your reflections, the stories of the company, the sharing of your administration experience, even the reviews of the movie you like.

You don’t need to worry about that your blog is not “commercial” enough, the benefit it will bring to you can be more than the “practical reasons” we mentioned before: it helps you to expand your society circle, let you have chance to learn from your seniors and even built your company image and create the company culture…

When blog truly enter into your life, when no matter you open the computer, firstly you will check blog traffic and new comments then we can say an important seed of online sales has truly been put into your heart, and this small seed may grow into a big tree with great fruit in the future.

Edited By Vicky Yin

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