New trend of internet market in 2009: interactive Communication of MSN Root


E-Business Development
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MSN robot, a messenger written by computer programming, not only send messages to a real person, but also even capable to talk with the users. MSN Robot is also a popular advertising method this year. The general manager of MSN online group in Asia pointed out that McDonald’s MSN robots in Hong Kong already have 600,000 users to set it as friends, which is the world’s second-largest robot.

When an enterprise has 600,000 loyal clients who recognize its brand name, there are lots of marketing opportunities. For example, a questionnaire coupon, limited time promotions and many more, and today’s Internet technology is capable to limit users with certain age range to receive particular message.

In addition, MSN Robot can also be a good media for exchange of uses’ opinions, the customers’ data and use behaviors can be recorded in the background as valuable information for future development and amendment of e-business.

The prospects of Internet advertising are brightening, and it is an inevitable trend in 2010. Experts said “Internet advertising is one of integrated marketing, although it still can’t replace other types of ads, but it will gradually become the main advertisement trend.”

Edited By Henry Lu

New trend of internet market in 2009: The evolution of interactive technology for Window ads


E-Business Development
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Reach Media advertising applications bring lots of fun to the window ads, and its features are suitable for style marketing, because they can customize a wide variety of advertising space. Even bring the big ads show to the entire webpage without bothering the web browsers.

As Taiwan has eight million users of WLM instant messaging (Windows Live Messenger, commonly known as MSN instant messaging, and during 2003 SARS outbreak, occupy the lower right corner of the desktop of many users. by 2009 world economic crisis, it is expected to have more users to see the ads. Therefore, published ads in instant messaging, also has a huge exposure opportunities.

The difference from other web ads is that instant messaging provide real-time platform to users, it developed the functions such as playing games, watching movie trailers and find maps to allow users to communicate with each other, and these all are the idea place to place ads.

Edited By Henry Lu

New trend of internet market in 2009: Graphical keyword advertising


E-Business Development
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Compared to traditional advertising, what are the characteristics of Internet advertising?

The most important thing is “interactive”, which is benefited by todays internet technology. The broadband internet and advanced platforms bring the people closer to the online advertisement. At present, the more popular types of Internet advertising including: keyword advertising, instant messaging advertising and pop up window advertising. The development of these 3 types of advertising has been for many years, in 2009, these advertising have developed their own new method respectively.

“Keyword advertising” is suitable for small and medium business due to its low barriers and less limitation. According to statistics from IAMA, in 2008 the keyword advertising grows 30.64% and reached 80 millions dollars. It also is the fastest growing advertising method and reached 35% of the total amount of Internet marketing.

Keyword advertising is flourishing for a few years, and there are new changes. Over the past, delivery method of keyword advertising is for business owners to purchase a set of keywords, and when users use one of keywords to do search, his website or related links will appear on the search results page.

But this year, MSN online market development manager pointed out that “a picture can express things better than 1000 words!” In the search results page, in addition to the text but also add photos and pics to show and demonstrate the creativity of ads content. And business owners pay for advertising costs according to the clicks amount.

Since 2007, MSN launched these advertisement ideas; its clients increased the advertising budget by more than 100% for this advertises method. We can see the results are satisfactory. In deeper level, the database can record users’ past search behaviours, and delivers advertisement more precisely.

Edited By Henry Lu

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