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According to the statistics report from January this year, the market share of Window dropped about 2%, and Linux increased 0.2%, however, the market share of Apple Mac increased by 1.3%, together with 0.2% increasing on its iPhone product.

The report form marketing searching company, Net Application, says it is the first time the market share of Window dropped below 90%. On November this year, its market share is 89.62%. The Linux is not the main cause for this, the rapid growing of Apple Mac and iPhone is the Window’s main threat. The Statistics report from Net Application is done by the website’s visiting rate of Operation system, which includes the mobile phone, game console and any device with the OS and can go online. The market share of Microsoft Windows was always above 90% before November this year, and is even above 95% during year 2004/2005. But this year Microsoft loses its share slowly.

Microsoft’s marketing manager admitted that in many countries, Apple Mac is becoming more popular and hence its market share increased rapidly. In Japan and US, Mac becomes quite accepted for many computer users, Unlike Australia, where Window is still the mainstream for people. And many Australia Mac users are the certain professional type people like graphic designer and editor which are quite small group compare with Window’s.

Edited By Henry Lu

With 10 million dollars, Microsoft hired Famous Comedy star, Jerry Seinfeld, teamed with Bill Gates to Promoted two global ads on September. Later on, against previous ads from Apple, Microsoft released its I am PC series as a strike-back.

Marketing Company Crispin Porter + Bogusky, run this advertising Campaign. In first series ads, Jerry Seinfeld and Bill Gates play as two people shopping for shoes and home stay with a family but never mentioned a word to Window or Vista. Later on the second series of ads, “I am PC” as the reply for Apple’s “I am Mac” campaign, focus on the PC users and try to change their negative impression toward PC and deliver the message “I use PC, and I am fun”.

Bill Gates / Jerry Seinfeld  Series 1

Series 2 — Click here

I am PC Series 1

I am PC Series 2 and 3

Can these Advertising Campaign change the Microsoft’s image?

From the view point of experts, these Campaign are not successful viral marketing, because their topics are not related to the Window products, and however, they focus too much on this Comedy Star. And most people have difficulty to understand this commercial. For the “I am PC” series, Microsoft tried to promote its already number 1 window Operation System, which made people feel funny and say: “Microsoft is afraid of Apple too much” The experts from IT industry said, Microsoft should produce adverting Campaign which focus more on their products, or try to focus current bugs of apple’s MobileMe and Iphone’, which are the apple’s weak points. This way may have better result. And Window developers should improve the Vista and design a better user-friendly Interface. A Good Advertising Campaign is not a cure for Vista.>

Apple takes a Jab at Microsoft Ads

Apple has come out with a clever retorts in response to Bill Gates / Jerry Seinfeld series.

This is one pokes fun at Microsoft for spending too much money at advertising instead of fixing window’s problems;

In the second one talk about that Microsoft not mentioning any of their product names in the adverts at all;

Edited By Henry Lu