4 Web analytics tools


New Web Services, SEO Talk
No Comments »
Bookmark and Share

In recent years it is popular to use website as a marketing tool, but how does website operator know exactly the information of website traffic, page views, browsing rate, advertising and other related? This Article will introduce four powerful tools for website-related statistics, so you can quickly analyse your website and generate a professional report.

SeeTheStats

As the name suggests, It can assist the Webmaster to export data from GoogleAnalytics, but only if the webmaster must sign up for a Google Analytics account first in order for SeeTheStats help to automatically generate variety of charts or reports.

In other words, Google Analytics and SeeTheStats have a complementary relationship. SeeTheStats is able to compile the Google Analytics data into clear and easy understand reports and statements.

This tool has very clean and simple user interface, similar to Office software which can produce all kinds of statements. SeeTheStats can help users to quickly establish a clear and beautiful data reports, users can also set up website to show their own analysis of data, as well as a daily automatic update function.

GoingUp

GoingUp would come in handy when you want to improve the sale and visits rate of your website.

GoingUp features a rich AJAX interface which is very easy to use. The interface is clear and user friendly which using a large number of line charts, graphs and pie charts to clearly point out web data, such as visitor tracking, monitoring of sales, browsing rate and also provide web page optimisation tool to improve the search engine strategy. In addition it also provides a detailed analysis of the reports, such as enterprise collaborations and integration solutions etc…

W3Counter

Similar to previous web analytic tools, W3Counter also use a large number of statistical tables and charts to show the web visitors behaviour, such as the where the users come from? What search keywords they use? Which topics is the particular interest? Which web page or links attract most users to click? W3Counter can record these data and provide detailed statistical reports.

In addition, W3Counter has a special function called “Live Visitor Map”. From large area like country to small area such as towns the visitors’ location can be marked, simply open the map function which will tell you which area the visitors come from most, and it updated map information regularly to allow webmaster to fully control the web analytics. W3Counter provides free and paid services. Free user can track up one website only with one account, and can have 30 kinds of real-time dynamic Web site records without time limit. However, there are still restrictions for free user and it can only record up to 5000 data everyday.

mon.itor.us

In the web analytics tools, the user interface of mon.itor.us is more beautiful, clear and simple, makes a very pleasing look. Not too much text description and emphasise that “there are pictures and the truth”. It is almost complete use of variety of statistical tables and charts to provide a detailed description and it is free.

mon.itor.us use software as a service (SaaS) concept and emphasising monitoring as a service (MaaS), in addition to accurately record the visited web pages, advertising page clicks, browsing time, visitor maps, it also provides web-based solutions, easy and efficient maintenance and management tools. For company, mon.itor.us gives your website more enormous commercial potential, such as e-commerce or blogs sale, to adjust marketing strategies in order to achieve significant results, thus creating more profits.

Edited By Henry Lu

Google launched Near Me Now search service


E-Business News, E-Business Talk
No Comments »
Bookmark and Share

Google announced the launch of the new search features: Near Me Now, for Android browser and iPhone users to use Google Mobile Search and enjoy this feature.

However, the phone users must first be able to use Google Mobile Search page link below to access the location data set. After that, Google Mobile Search page will appear the search button “Near me now” link. When user clicks the link, the page will return a list of a variety of topics of local places, including restaurants, cafes and bars, or the bank or ATM and so on. Click the menu “Explore right here” will show users bunch of the nearby shops. And this option is only available when users provide accurate location of mobile phones.

Google Operations Engineer John Eric Hoffman, and Jussi Myllymaki explained in their blog posting, “Near me now” feature is designed to help users find information on where they lived, making certain common search, such as cafes and ATMs easier.

At that time Google has also announced other technologies, including Google Goggles and the iPhone and Android supported Japanese voice search. With the growth of mobile computing devices and the popularity of portable devices, Google will keep developing more mobile applications for users.

Edited By Henry Lu

Microsoft: China is the most important Internet search market


E-Business News
No Comments »
Bookmark and Share

Microsoft’s search engine Bing Beta version was introduced in China in June 2009. Right now, although Google gaining the market share, but Baidu still dominates in China.

Analyst said that in China even the world’s largest search engine Google have failed to take over the local search engine giant, Baidu, hence Microsoft Bing still have a long way to go. For new search engine, it requires time to obtain user recognition, and it needs to compare user’s current recognition of existing search engine. Hence Bing needs time to achieve a breakthrough in China’s search engine market.

Microsoft needs new search technology and User experience to enhance its market in China, but Bing is still not particularly prominent in these two aspects of the performance, hence with 1 to 2 years, Bing won’t threaten the current positions of Baidu and Google.

Edited By Henry Lu

Google added 24 news Media on its online news page


E-Business News
No Comments »
Bookmark and Share

Google has signed co-operation contract with another 24 news media,
Including the Forum (Tribune Co.), and McClatchy Newspaper Group.

Since 3 months ago, Google launched FastFlip, a website has 50 newspapers, magazines, news agencies, television and radio stations, and total of about 90 external website links for visits.

Agence France-Presse (AFP) is the original FastFlip media Initially added, also there were “the British Broadcasting Corporation” (BBC), “The New York Times” (The New York Times), “Washington Post” (The Washington Post), “Ko Dream Bodin” (Cosmopolitan), “Newsweek” (Newsweek ), etc..

FastFlip allows users to quickly browse Google news media websites. Users can click large arrow on webpage to jump to the next article and the browsing speed is quite fast compare with others.

Edited By Henry Lu

Google will launch the Image Search engine, Google Goggles


E-Business News, E-Business Talk, SEO Talk
No Comments »
Bookmark and Share

Google plan to change the way of web search, and fight back its competitors.

Google will provide computer, iPhone and Android devices the real-time search results page. It also added a new search technology called Google Goggles, which allows users to upload a picture to search, rather than enter a keyword to query.

Google is expected mobile devices will become a transit point for network activity next year, announced by Google engineering vice president, Vic Gundotra, and chief engineer. Amit Singhal. Singhal describes real-time search is “the most exciting thing in my career.”

Marissa Mayer, vice president of Google search products said that this technology is the future of search engine. This new search engine will help users to find the best answer instead bunch of links. Mayer said, the four directions of Google search technology in future: model, media, language and personalization. New search functions such as voice or image search will be the top priority for the search engine advertisement.

Gundotra also shows the Google Mobile Search can accurately identify many language queries, such as English, Chinese and Japanese. Google translator also supports 51 languages, Gundotra said during first quarter of 2010, our real-time translation function will be available for the mobile device. “Our goal is to support all major languages around the world,” he said.

Google is also planning the geographic search for text and voice information services. Google Maps service is available in the Android 1.6 or above It includes “What’s Nearby” which lists closest place for users who look for services. This service will also be available for iPhone and other Android devices.

Google Goggles represents the starting point for Google to enter the computer field. This service is currently only in the Google Labs, and can only identify a few kinds of objects.

Google is able to do facial recognition, but for privacy issues, it decided to defer to promote the service.

Google Instant Search is made from numbers of social network partners. Google recently signed a search cooperation contract with Twitter, Facebook, MySpace, FriendFeed, Jaiku, and Identi.ca, in order to provide public information in real-time search.

Instant Search is currently unavailable, but is expected to be on-line very soon.

Edited By Henry Lu

New Google webmaster tool to help users identifying malwares


E-Business News, New Web Services
3 Comments »
Bookmark and Share

google

Google Webmaster Tools has recently released an experimental feature that can help webmasters to find out if there is malware infection on the website.

Google already had added website index search with automatically scan function, if there is suspicious malicious programs, it will add a warning sign on the search results. Google also provide this function for Chrome, Firefox, Safari and other browser users, when browsing infected websites. Google will notify webmasters by email.

However, the information is too sketchy, and cannot provide much detail. And Google plan to add “Malware details” to strengthen this tool.

Webmaster can use this tool from laboratory (Lab) menu located on the left menu of webmaster tool, including “malware details link” which will display all found malicious programs listed on Google, as well as samples of malicious content.

This tool is sometimes really able to find malicious code, even if the JavaScript that is not easily be identified. The greatest significance of the amendment is to make website maintenance easier. However, Google reminded, at present, the information of malicious programs is not complete, so website administrator cannot rely entirely on this Google tool.

Google engineer Lucas Ballard said: “Google scanning function and current database can not cover all the malware samples. And we do not recommend that you only use our webmaster tools to remove malware. If you have not identified and fix the underlying weaknesses of your website, your site is very likely to be infected again.

Edited By Henry Lu

Microsoft and Yahoo has finally decided to cooperate


E-Business News, SEO Talk
1 Comment »
Bookmark and Share

Through many negotiations, Microsoft and Yahoo announced a number of cooperation in the search engine market. Yahoo will use Microsoft technology for all its search engine assets, while it is also responsible for online ads sales for both side platform. From this 10 years co-operation, Microsoft can exclusively access to Yahoo search engine license, and Microsoft can also integrate yahoo technology with its own.

From Revenue-sharing agreement based on the two sides, Microsoft will pay Yahoo for the traffic generated by Yahoo Website; Yahoo is expected to increase 500 million U.S. dollars annual revenue and cash flow of 275 million U.S. dollars, while saving 200 million capital expenditure.

“The cooperation will benefit our clients and industry greatly” Yahoo CEO Carol Bartz said in a statement. “I believe this cooperation laid the foundation for innovation and development of the Internet into a new era” Bartz said.

Microsoft and Yahoo have more than a year to discuss cooperation, at beginning Microsoft plan to buy Yahoo, and this request was refused by Yahoo’s CEO Jerry Yang. However Jerry Yang was been removed from the board of director and replaced by Bartz, hence triggered this negotiation for cooperation.

Microsoft CEO Steve Ballmer also commended the cooperation between the two sides will benefit Microsoft’s new search engine www. Bing.com and great opportunity to challenge current top 1 search engine giant, Google.

“Through the cooperation with Yahoo, we will be able to develop more innovative search technology to benefit our advertisers, and also to provide more market choose for consumers beside Google.” Ballmer said.

“The success of search engine businesses needs innovations and users scale, our search platform www.Bing.com provides a breakthrough innovation. And the cooperation with yahoo will provide the scale we need for the rapid development on relevance and the availability”

Based on ComScore’s survey, Google currently holds the 65% of search engine market in US, Microsoft only has 8% and Yahoo has 20%.

Edited By Henry Lu

IT testers: The growth rate of Bing.com, the new Microsoft Search engine, is leading by performance


E-Business News, SEO Talk
2 Comments »
Bookmark and Share

Bing.com

IT industry testing released the report says the growth rate of Microsoft search engine Bing.com already run ahead of rivals since his launch on May this year.

Microsoft new search engine provides many search services. According to data released by Hitwise showed that, the growth rate of Bing.com reached 25 percent in June. But however, its
U.S. market share is still only 5.25 percent.

This new search engine attracts the close attention of media. Microsoft plan to spend 100 million U.S. dollars to promote Bing.com, and intends to take the territory from Google, the current number one search engine company.

However, Google still remains the dominant position of the U.S. market with 74 percent market share. Yahoo still has the second largest market share of 16%. Ask.com has fourth place with 3.2 percent market share.

Analysts said that, the growth rate of Bing.com is faster than the other three well-known search engine companies. And Microsoft hopes Bing.com can grab more market for online ads.

On Thursday’s stock trading, Microsoft shares fell to 22.44 U.S. dollars. And Google rose 2% to 410.39 U.S. dollars.

Edited By Henry Lu

Twitter launched new search functionality, Google said it is too expensive to acquire rival


E-Business News, E-Business Talk
No Comments »
Bookmark and Share
Twitter

Twitter, a free social network and Microblogging service, has recently added a new search functionality, which the market considers as Google Killer. Google was proposed to acquire rival Twitter, however, CEO Eric Schmidt said there will not be any acquisitions happening in the near future, partly because the rival is too expensive.

Googles new aroused competitor Twitter has become mainstream since last year. Its development speed has far exceeded the response from traditional media. After purchasing Summize search engine last summer, Twitter has gradually become a search engine that contains all users’ profiles.

Apparently, Twitter user’s amount has reached 6 million. According to IT industry, it is estimated that the number of users of Google and Yahoo! are 100 times and 90 times of Twitter respectively. Facebook, founded the same time as Twitter, also has 50 times more users in the network. Although Twitter was said to be only popular within IT industry and media industry, but analyst is optimistic that its users will increase up to 600 million. Last year it was said that Facebook intended to acquire the company with 500 million, but was rejected by Twitter.

According to news report, Google, although has been the leader in search engine industry, has been criticised being too big and too unwieldy. Google can deliver large amount of search result, but users have to attempt the results by clicking in the sequence, and 99% is considered as Spam information.

The new search service launched by Twitter is said to provide more relevant data. By clicking the newly added “Trends” button, 10 most popular results will be displayed in the drop down list, where users could directly select the result. Twitter Community is considered to be the information selected by professional team, users could also choose to establish a profession level community network with the people of the same interest, and then can filter and evaluate websites, logs, videos etc. at any time, without the need to click any links.

Technology blog “TechCrunch” founder Michael Arrington has given it a high rating, saying that Twitter is not only a Microblogging service, but also more likely to turn into a search engine, as a supplement to Google.

Recently British technology news website TechRadar proposed that if Google wants to become more powerful, they have to start acquire six companies including Twitter. Google CEO Eric Schmidt said to the American media on the 6th April, ‘Google is unlikely to buy anything in the near future, partly because the Twitter’s price is too high at present. Eric Schmidt also said “Google still has a lot of funds, but the bad news is we are still looking for the most ideal acquisition and model”.

Edited By Dan Li

No matter where you are, Google can give you the local search results


E-Business Talk, SEO Talk
No Comments »
Bookmark and Share
Google

Google launched a new search service, which can provide you the relevant search results in accordance with the place where you access the internet.

Before, the user must type the exact location, such as: coffee shop Sydney in the Google search field in order to find out the services or products they needs in right location. From this week, the local search result has become the default function for Google search; regardless of the user whether or not type specific location in the search field.

Google Software Development Engineer Jim Muller and Jenn Taylor said in their blog: we want to do everything we can to provide the easiest way of keyword search, so first we have introduced a map displayed for search results; now with further development, users can also find the desired local information without type the location in the search field. When a users search through Google, we can know the user’ locations, and provide users the closest services.

Google and other Web service providers use the Google users’ IP address to determine their locations. Google also can determine mobile device user’s location through triangulation method from the location of 3 different bases.

Before this, Google used to provide different search results for the mobile device user. For example, the first Google search result for “coffee” by using of iPhone’s Safari mobile browser is “Wikipedia for coffee”, and then following 3 results of local coffee shops. If user type same keyword on Google through the desktop’s Firefox browser, the results will be different, which there are Wikipedia, Starbucks, and CoffeeGeek, followed by the three Google News about coffee, then the local coffee shop.

Google also provides the user with function to change their locations of search result, so that tourists can plan in advance and know the tourism related issues in the particular location.

Of course, through the local search function, this is opportunity for Google to increase Internet advertising revenue, because local store can use this service to increase its local search rank, hence increase their exposure.

Edited By Henry Lu

Web design by : Verecom
Log in