Microsoft and Facebook work together to launch online Office file-sharing service


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Microsoft sent a nice gift for Facebook users, through the Docs for Facebook (http://docs.com), users will be able to edit uploaded Microsoft Office files.

Facebook and Microsoft signed this cooperation agreements to let Facebook users be able to create, edit and share Microsoft Office documents in order to fight Google’s online file-sharing services.

The website Docs.com, enables Facebook users to log in using Facebook Connect and create, edit Microsoft Office documents, and share with Facebook friends, update status, photos, and the new file will appear in a user’s news feed.

Although Microsoft has not specifically mentioned Google Docs, but this is actually biggest competitor for Microsoft’s Word application. Google’s online documents publisher and collaboration tools are always the nightmare of Microsoft.

Microsoft’s Future Social Experiences, FUSE laboratory project manager Pat Kinsel said, in the current market, there are many other services also allow users to create and edit documents, and many can support file sharing and discussion services. However, only Docs for Facebook can provide full life cycle support services.

The current Docs for Facebook beta testing phase, through the Microsoft Office 2010 Web technology, built on Facebook platform. The goal is to simplify Facebook’s sharing system, from the news and events delivery to the WORD, EXCEL spreadsheet, and PowerPoint presentations and so on.

FUSE Labs manager Lili Cheng stressed in a telephone interview that Docs is a system to help Facebook users to share files as the starting point of the design. She pointed out that the complexity of file sharing technology, but through Dosc, everything is be simplified.
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Through Docs.com, users can create, view, edit and share Office documents, without changing the old method. Even if the user needs to use some of the more sophisticated tools and functions, they can also edit file with Microsoft Office environment.

The goal of Docs for Facebook is obviously to make younger generation of Facebook users to get used to Microsoft Office software, and then they will more willing to purchase software from store. Cheng reminded that this young generation who grow up together with the network may not be familiar with office software.

Perhaps through the Docs for Facebook, the younger generation will accept the Office 2010 systems.

Edited By Henry Lu

Bing, maps, social services, three in one integration to bring Microsoft into social network market war


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Experts predict that social network with geo-positioning services will be the future trend, and this market war will be participated by Google, Facebook and Apple. However, Microsoft Not to be outdone and announced the new integration of Bing search engine, maps and Foursquare social services, foursquare map applications, intended to john this battle.

Foursquare is currently supporting iPhone, BlackBerry, Android, and Plam WebOS platform to urban social services to find friends. Mobile phone users can set their own jurisdictions, and paste a variety of labels to describe this area or to provide restaurant reviews, when a user log in a particular region, the system will automatically advise whether there is a friend recommended a nearby restaurants or services.

And Microsoft Integration Bing and map services to build a Map Apps functions and lets Bing use third-party information provided by the industry to develop a foursquare map applications which will be on-line soon this year. Microsoft said that with Bing foursquare map, users can easily get more local information and to know the recommendation of the local people, and also can interact with the online users in this area.

Many people already familiar with the Google Maps functionality, and now Google is promoting Latitude plan, which based on the Google Maps platform to allow users and friends to share their current location. Google recently launched Buzz social services that allows users to display their location, and it plan to upgrade to with geo-positioning services of Google very soon.

In addition, according to foreign reports, Apple determines to become the geographical location-based services handset developers, and It already applied patent application for a social networking service called iGroups, so that iPhone and other mobile devices can be linked, and provide real-time information sharing.

How is Facebook then? Ericsson (Erricson) survey shows that 60 countries worldwide and more than 200 mobile system operators are actively promoting market of Facebook mobile products; the same time, there are more than 100 million online users are through their mobile devices to use the Facebook services.

Edited By Henry Lu

More than 60 millions members in the business social network website


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Speaking of social networking website, many people will immediately think of Facebook or MySpace. But in fact In addition to these friend making, entertainment social networking website, there are more professional or commercial orientation websites, which Among them, LinkedIn (www.linkedin.com) is the outstanding one.

Founded in May 2003, LinkedIn is growing rapidly since past few years, and becomes a favourite website for white-collar and business people to connect and make industry friends with similar business background. TechCrunch reported that according to science and technology media, LinkedIn’s rapidly growing number of members and recently has more than 60 million members registered.

As the Business Social is more important for many professional people, including hiring, cooperation and other business acts require a social networking platform for the coordination of inter-personal, hence make LinkedIn becomes popular. In December last year, the number of members is 55 million, but there are 5 million new members registered during January this year, which shows a strong potential in this site!

LinkedIn actively expand its global market, recently it set up two offices in India and Netherlands, and that it will soon expand the business to the world’s major countries.

Edited By Henry Lu

Facebook provides online games for users


Web 2.0 Design
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At start, Facebook is the network address book for U.S. College students, students must provide true information to register. Since its beginning in 2004, it quickly became a popular platform for college students to exchange information. From 2006, Facebook opens registration for all users around the world. Based on the characteristics of the real personal information, hence now Facebook becomes great tool to look for lost friends.

This is the answer of Mark Zuckerburg, Facebook founder, was repeatedly stressed that the spirit of Facebook: Facebook is not only a tool to make friend, but also give an extension of the real interpersonal relationship to the internet. Facebook’s strength lies on the ability to help users to find friend they already know in real life in the internet world.

First of all, Facebook provides search engine to find friends. When users register Facebook account, they need to provide birthday, gender and background information which may includes the location of high school, universities, research institutes or career background. Then Facebook can use this information to find persons with similar background as reference for users to add in the contact list.

Simpler way is that Facebook can search user’s email address book to find out any person who already in his contact list. This ensures that in future, if any people you know join Facebook, he will find you immediately.

Also Facebook can check your friend list, if you and other user both have same friend list, Facebook will put this user in the “You may know” list, which let you expand friends circle easily. Because these convenient tools, Facebook users can build their friend circles much faster than other social network sites and users increase the friends list easier.

In addition, Facebook offers great variety of applications and games for users. Users can add new game every day, or shared popular games with friends. When Facebook offers more interactive games, it forms a special social model, and through these activities, you can keep in touch with friends and even with someone you are not familiar.

Tracing mechanism with social games, Facebook provides pleasant time, even if you online for long time, it will not be bored.

Edited By Henry Lu

Facebook Connect will support iPhone and iPod Touch in the future


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Facebook on Ipod

Recently, famous web community website Facabook announced that the information sharing product Facebook Connect, which was released last May, would support Apple iPhone/iPod Touch in next few weeks. Facebook user only needs one set of password to log in all these sites. However, this effort was also questions by many users. They felt that Facebook was selling the privacy of users to advertisers little by little.


Facebook senior platform manager Moline (Dave Morin) on Saturday (Day 14) presented the function of Facebook Connect on iPhone and iPod Touch at the SXSW Interactive Festival seminar, Austin, Texas. It declared that iPhone application users could share with friends and play together. The goal of this effort is to help Facebook, iPhone and iPod Touch together to be the entertainment platforms of next generation.

It has been reported that Apple’s iTunes online store currently has nine applications support Facebook Connect. The majority of them are games, including the Top Game “Who has the Biggest Brain” on facebook which developed by Playfish company; SGN’s new spy game “Agency Wars”, the restaurant guide “Urbanspoon”, movie discussion forum “Flixster” and other games and positioning softwares.

The primary function of Facebook Connect is to allow users to links on their Facebook account through other websites. It also allow users to carry basic personal information, personal profit pictures such as name, friends, photos, activities, groups and other true identity information. In privacy authority part, Facebook Connect allows users to set their own public information and users can remove the friends list at any time as well.

In addition, Facebook Connect also open the social network, which used for developers to assess the users. As long as someone cooperates with Facebook, they will be allowed to use the personal data in Facebook. The other websites which link with Facebook can gain activity information of the friends on this site as well, for example, the movies his friend checking on certain website, or sharing with the friends the activity information in different websites.

Early this February, Facebook has modified the terms of use. The modified contents have been criticised as “intense to invade and occupy the information users posted on the site” by the objectors. This made many users dissatisfied and triggered protest. Facebook had to pose a brief statement on 18th to declare that its Terms of Use will be “temporarily” return to the previous status. Some media indicated that Facebook’s attempt on using its 1,75billions users resources to set up a new profit-making mode was frustrated again.

Edited By Vicky Yin

The next cash cow for social network industry: Local Based Service


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Face Book

The Integration of Local Based Service (LBS) targets the potential of $13 billion dollars market, is expected to bring large sums of revenue to social network website.

ABI Research pointed out that Local Based Service (LBS) market is expected to grow more than 13 billion dollars with 5 years, and Facebook and MySpace these two social network website will be important driving force.

With more and more network functions on the cell phone, mobile social network applications become very popular. Research firm estimates that by 2013, more than 82 million people will connect to the social network website by using mobile devices.

Facebook and MySpace are the two largest social network giants, and both eager to start on the mobile phone market. Facebook’s iPhone applications have already been top downloaded software, while there are 400,000 people downloaded the MySpace’s Blackberry service within one month.

However, both of social network sites have not yet integrate geographic information to mobile applications, which also let some smaller social network website, like Loopt and Brightkite have survive space. But experts believe that soon Facebook and MySpace will develop numbers of LBS, such as the search for a friend, geographical indications (geo-tagging), and the integration of LBS will be a new profit source for social network site.

“Multimedia-oriented GPS mobile phone is the mainstream of industry, but other types of mobile phone is also very important,” ABI Research director Dominique Bonte said in a statement: “The concept of mobile networking through built-in GPS receiver has become practical, for example, The local based information service from GYPSii can support Moblin-based Intel Atom MID. ”

Bonte also said navigation devices will be the best choice for location-based internet service. For example, the navigation from Japanese car maker Nissan’s Carwing car can allow users to share information like car fuel consumption detail.

Edited By Henry Lu

Facebook may soon become the USA number 1 social network website


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USA 2nd largest social network website Facebook(www.facebook.com) may take over MySapce(www.myspace.com) position and become largest one within few months, according to survey from the Pingdom (www.pingdom.com ). The Pingdom made this conclusion according to Facebook fast growing on the user number and traffic for past year.

Also another famous online marketing research company comScore said the global traffic amount of Facebook is already larger than Myspace. And this demonstrates the success of facebook multi-language platform to greatly increase its global traffic. The competition for the social netwok website is always high from past 2 years, since the introduce of Web2.0 technology. And last year the Facebook traffic amount was way behind MySpace.

Although there is great potential for Facebook, but from the Pingdom research, the number of MySpace user and traffic amount did not drop this year. And this means there is still a long battle between these two largest social network websites.

Edited By Henry Lu
Facebook and Myspace

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