More than 60 millions members in the business social network website


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Speaking of social networking website, many people will immediately think of Facebook or MySpace. But in fact In addition to these friend making, entertainment social networking website, there are more professional or commercial orientation websites, which Among them, LinkedIn (www.linkedin.com) is the outstanding one.

Founded in May 2003, LinkedIn is growing rapidly since past few years, and becomes a favourite website for white-collar and business people to connect and make industry friends with similar business background. TechCrunch reported that according to science and technology media, LinkedIn’s rapidly growing number of members and recently has more than 60 million members registered.

As the Business Social is more important for many professional people, including hiring, cooperation and other business acts require a social networking platform for the coordination of inter-personal, hence make LinkedIn becomes popular. In December last year, the number of members is 55 million, but there are 5 million new members registered during January this year, which shows a strong potential in this site!

LinkedIn actively expand its global market, recently it set up two offices in India and Netherlands, and that it will soon expand the business to the world’s major countries.

Edited By Henry Lu

Facebook provides online games for users


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At start, Facebook is the network address book for U.S. College students, students must provide true information to register. Since its beginning in 2004, it quickly became a popular platform for college students to exchange information. From 2006, Facebook opens registration for all users around the world. Based on the characteristics of the real personal information, hence now Facebook becomes great tool to look for lost friends.

This is the answer of Mark Zuckerburg, Facebook founder, was repeatedly stressed that the spirit of Facebook: Facebook is not only a tool to make friend, but also give an extension of the real interpersonal relationship to the internet. Facebook’s strength lies on the ability to help users to find friend they already know in real life in the internet world.

First of all, Facebook provides search engine to find friends. When users register Facebook account, they need to provide birthday, gender and background information which may includes the location of high school, universities, research institutes or career background. Then Facebook can use this information to find persons with similar background as reference for users to add in the contact list.

Simpler way is that Facebook can search user’s email address book to find out any person who already in his contact list. This ensures that in future, if any people you know join Facebook, he will find you immediately.

Also Facebook can check your friend list, if you and other user both have same friend list, Facebook will put this user in the “You may know” list, which let you expand friends circle easily. Because these convenient tools, Facebook users can build their friend circles much faster than other social network sites and users increase the friends list easier.

In addition, Facebook offers great variety of applications and games for users. Users can add new game every day, or shared popular games with friends. When Facebook offers more interactive games, it forms a special social model, and through these activities, you can keep in touch with friends and even with someone you are not familiar.

Tracing mechanism with social games, Facebook provides pleasant time, even if you online for long time, it will not be bored.

Edited By Henry Lu

Facebook Connect will support iPhone and iPod Touch in the future


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Facebook on Ipod

Recently, famous web community website Facabook announced that the information sharing product Facebook Connect, which was released last May, would support Apple iPhone/iPod Touch in next few weeks. Facebook user only needs one set of password to log in all these sites. However, this effort was also questions by many users. They felt that Facebook was selling the privacy of users to advertisers little by little.


Facebook senior platform manager Moline (Dave Morin) on Saturday (Day 14) presented the function of Facebook Connect on iPhone and iPod Touch at the SXSW Interactive Festival seminar, Austin, Texas. It declared that iPhone application users could share with friends and play together. The goal of this effort is to help Facebook, iPhone and iPod Touch together to be the entertainment platforms of next generation.

It has been reported that Apple’s iTunes online store currently has nine applications support Facebook Connect. The majority of them are games, including the Top Game “Who has the Biggest Brain” on facebook which developed by Playfish company; SGN’s new spy game “Agency Wars”, the restaurant guide “Urbanspoon”, movie discussion forum “Flixster” and other games and positioning softwares.

The primary function of Facebook Connect is to allow users to links on their Facebook account through other websites. It also allow users to carry basic personal information, personal profit pictures such as name, friends, photos, activities, groups and other true identity information. In privacy authority part, Facebook Connect allows users to set their own public information and users can remove the friends list at any time as well.

In addition, Facebook Connect also open the social network, which used for developers to assess the users. As long as someone cooperates with Facebook, they will be allowed to use the personal data in Facebook. The other websites which link with Facebook can gain activity information of the friends on this site as well, for example, the movies his friend checking on certain website, or sharing with the friends the activity information in different websites.

Early this February, Facebook has modified the terms of use. The modified contents have been criticised as “intense to invade and occupy the information users posted on the site” by the objectors. This made many users dissatisfied and triggered protest. Facebook had to pose a brief statement on 18th to declare that its Terms of Use will be “temporarily” return to the previous status. Some media indicated that Facebook’s attempt on using its 1,75billions users resources to set up a new profit-making mode was frustrated again.

Edited By Vicky Yin

The next cash cow for social network industry: Local Based Service


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The Integration of Local Based Service (LBS) targets the potential of $13 billion dollars market, is expected to bring large sums of revenue to social network website.

ABI Research pointed out that Local Based Service (LBS) market is expected to grow more than 13 billion dollars with 5 years, and Facebook and MySpace these two social network website will be important driving force.

With more and more network functions on the cell phone, mobile social network applications become very popular. Research firm estimates that by 2013, more than 82 million people will connect to the social network website by using mobile devices.

Facebook and MySpace are the two largest social network giants, and both eager to start on the mobile phone market. Facebook’s iPhone applications have already been top downloaded software, while there are 400,000 people downloaded the MySpace’s Blackberry service within one month.

However, both of social network sites have not yet integrate geographic information to mobile applications, which also let some smaller social network website, like Loopt and Brightkite have survive space. But experts believe that soon Facebook and MySpace will develop numbers of LBS, such as the search for a friend, geographical indications (geo-tagging), and the integration of LBS will be a new profit source for social network site.

“Multimedia-oriented GPS mobile phone is the mainstream of industry, but other types of mobile phone is also very important,” ABI Research director Dominique Bonte said in a statement: “The concept of mobile networking through built-in GPS receiver has become practical, for example, The local based information service from GYPSii can support Moblin-based Intel Atom MID. ”

Bonte also said navigation devices will be the best choice for location-based internet service. For example, the navigation from Japanese car maker Nissan’s Carwing car can allow users to share information like car fuel consumption detail.

Edited By Henry Lu

Facebook may soon become the USA number 1 social network website


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USA 2nd largest social network website Facebook(www.facebook.com) may take over MySapce(www.myspace.com) position and become largest one within few months, according to survey from the Pingdom (www.pingdom.com ). The Pingdom made this conclusion according to Facebook fast growing on the user number and traffic for past year.

Also another famous online marketing research company comScore said the global traffic amount of Facebook is already larger than Myspace. And this demonstrates the success of facebook multi-language platform to greatly increase its global traffic. The competition for the social netwok website is always high from past 2 years, since the introduce of Web2.0 technology. And last year the Facebook traffic amount was way behind MySpace.

Although there is great potential for Facebook, but from the Pingdom research, the number of MySpace user and traffic amount did not drop this year. And this means there is still a long battle between these two largest social network websites.

Edited By Henry Lu
Facebook and Myspace

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