Less than 10 percent of website IP Addresses available, and going to exhaust by 2011

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The available global IPv4 Website address is less than 10% now, and will fully deplete next year. If this issue is not tackled immediately, new users will face a problem of no IP Address available in the future.

According to China Internet Network Information Center (CNNIC), the deployment of next generation Internet protocol IPv6 site transition should hurry up, to avoid this situation. Secretary of Global website resource allocation management institutions, NRO, Raul Echeberria said that with the popularity of Internet, mobile phones, notebook computers, servers, routers and other devices, which are consuming IP addresses greatly, and cause the imbalance of supply-and-demand.

CNNIC experts, Zhang Jian said that due to China doesn’t have the control right of ip address, only 4.5% IPv4 resources are allocated for China, but the rate of Internet users in China keep growing, so China is facing with IP Address “supply and demand gap,” the situation is even grimmer.

Zhang Jian pointed out that in the next five years, the demand of mobile network IP Address is expected to reach 500-900 millions, the current IPv4 site resources are far to meet the rapidly increasing demand, if not take timely response, then operators, users and equipment providers, will have series of adverse knock-on effect.

Zhang Jian believes that to face the scarce IPv4 resources, network administrators should take immediate measures to promote the IPv6 network deployment plan.

CNNIC published “the 25th China Internet Development Statistics Report” shows that Chinese Internet users reached 384 million, with growth rate of 28.9%, and the growth rate of IP addresses number is far behind this.

Edited By Henry Lu

Frequently asked questions of online sales (for beginners)

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These are the questions and answers for the one who just starts online business. Even they have opened the online shops, but the business goes very irregular. It is the time to know what has happen to the sales clearly. In addition, in the early stage, the owners can be bolder; they can be more creative in creating styles, taking the picture and writing the text. They should try to taste the market and find the original point of their products.

Q1: I am still an office worker, I never sale anything online. Am I able to open an online shop?
A: It is better for you to try to buy some things from different online platforms. Firstly, you have to know what kind of problems you may experience when you buy and how sellers deal with these problems.

Q2: If I never sell anything online, I should not open an online shop directly, shouldn’t I?
A: If you already own an “entity shop”, you can open an online shop directly, but first of all, you still have to be very clear about the online shopping flow, or you should find assistants who have idea about online sales to help you manage the shop.

Q3: Should I dedicate to do online business full-time?
A: It is better to start it as part-time work. If you find “tricks” and feel great interest about that, then you can decide whether you want to do it with all you efforts or not.

Q4: If the products I sell cannot be purchased directly, I should not open online shop, should I?
A: Besides selling products, online shop always brings advertising effect. Some products are custom-made or very expensive and the deals cannot be made online. Although online shop doesn’t support directly transaction in this case, the advertising effect it brings is still very great.

Q5: What are the intrinsic requirements of online shops?
A; Online shop is a 24 hours shopping tools. The business is non-stop, but this also means the working hour will be very long, and the work can be complicated and trivial. Therefore only the one has not only great passion on E-business but also the great patient towards the inpatient online customers can run the business well in the end.

Q6: If I don’t want to open the shop on online platform, can I make my own website to sell products?
A: Better not. Same as in the real world, it is better for you to open the shop in the place which has great crowd. Although most of the online platforms charge money, it fulfilled the purpose of “gathering people”. It is more difficult for the independent website which has low expose rate, low popularity to earn money at first place.

Q7: How much I should prepare as the initial capital?
A: The sum of initial capital is related to the product you sell. The owner can refer to your “half year running and store up expense” as the standard.

Q8: What kinds of product suitable to sell online?
A: The products which is difficult to find in the market. Although online market grows 30% every year, the competition among the popular products is very fierce. The shop can only find the ground to stand unless the products are special and price is reasonable. Therefore developing new type of products is the way to brings more chance to win.

Q9: Is it still a good idea to sell ready-made clothes or products?
A: In recent year, really-made products business is not as good as before, because the competition is great. In this case, the business is always involved in price war. Even the sales goes very well, the profit is still very low. But it doesn’t mean there is no way to do it, there are still new shops which try very unique way in combination achieve great success. It is because they create the new value of the really-made clothes.

Q10: which kinds of product have the highest profit?
The same as in the entity world, the products which is creative and unique or hand-made have high profit. But the atmosphere of online market is still more like a parity market. It is difficult for the customers to make the orders just through few photos and texts. The acceptable price for own created brand in online market normally is below 1,000 dollars.

Q11: Does selling foreign products have high return on online?
A: This is a very subtle situation. If certain foreign product is very popular in e-market, that means the demand is great, but it will also lead to price war. If owners develop new products, then it needs to expand the popularity of the products, the time to earn profit may be delayed and risk is higher. However the profit will be good and this business can last longer as well. Therefore we need to evaluate the situation according to the market of individual products.

Q12: How to set the price?
A: Because the price of each product is clearly revealed on the sales pages, through searching and comparison, it is not difficult for the owner to know the average price in the market. According to the fact that an online sale has saved the store management cost, product price should be 10%-30% cheaper than that in the entity market.

Q13: How should I take the picture of the product?
A: In the early stage, owner should try best to save the cost; the main standard for the photos should be “clear in detail, lightness is appropriate”. It is not necessary to use professional camera in this case. When the business grows bigger, when more details are needed to be shown in the photos, then you should consider changing to professional equipments. But, the premise is the one use it must be professional as well, or it may look even worse.

Q14; Do I need to hire model to take picture?
A: When the amount of the products is not that much, you can just find some friends which look good as your models. One famous online model once said:” The best model for online business is the one just looks like your neighbors, people feel trustworthy to see this kind of faces.” If the amount is great, using professional model can help to reduce the time to take photos and make the work become more effective.

Q15: Is the online customer service is the same as that in entity shop?
A: You can say it is the same, you can also say it is different. Basically, to be nice and kind is very important. Moreover, because the most common online communication is sending text messages, your way of expression has to be gentler. It is important to do the emotion communication (for example, using the symbol like “:)” to get them feel your kindness) when you face your online customers.

Q16: How to do free sales?
A: You can do it through joining the activities your platform provided, joining more forums and participate the discussion actively. It is better for you to set your signature as your web address.

Q17: How to write the title to let the products to be found more easily?
A: Use “hot key word” in product title. Pay attention to the hot key word in this products category. Also you can search good product keyword from some top-ranked website and then put them into the product title skillfully.

Q18: How to do blog sales?
A: Blog is also a very popular sales channel. One method is to discuss your own products and tell your brand or products story. Other way is to attract the fans or users of certain products through providing the related knowledge of the products.

Q19: Is that worthy to buy charged advertisement?
A: When goods supply and sales are not stable, it is better not to buy long term advertisement, but you can try as short term sales.

Q20: Can I avoid paying the platform trade fee?
A: You should not avoid it or you will lose the guarantee of your trade and the risk of having dispute will increase. If you want to keep your business longer, it is better for you to provide the true trade fee information to the platforms.

If you feel difficult to manage online business by yourself, you can always find the related services even the agents since e-business has development so well in recent year. But it is better for you yourself operate the business for a while to have some basic ideals first.

Edited By Vicky Yin

How to make successful web sales?

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Nowadays, e-business has become unimaginable complicated; it has totally broken the ideas of sales in traditional mind.

In this e-business world, how customers gain shopping and product exchanging information has greatly affect the survival and development of companies. To companies, whose products are used to compare with yours? Which indexes do customers use to make the comparison? What is the result? How do they express their feeling and opinion? Behind all these questions there is very important information companies need to know: whether the knowledge and responses from the customers really agree with the expectations or the intensions of companies when they provide these services or products.

In order to face the new challenges, it is necessary to conduct the new ideas and put new tools into practise. But there are some basic concepts never change from the beginning to the end. One of them is “Three W” principle, which means Who, Where and What.

Where: Where are our customers? Which websites do they visit frequently, which functions and services are they using?

Who: In all these important sites, who is the “key person” to affect the products reputation in the groups?

What: What kind of topics or what kind of way of communication can attract more people in the web world?

Customers may always visit portal sites to obtain daily needed services, including free Email, instant messaging, auction, online shopping, reading the latest news etc…. However when it regards to brands, produces or service using experience, majority of customers prefer to check through certain websites, forums, blogs or Youtube video sharing channel with related topics. Moreover, search engine is another tool people can use to find the target websites through key word search. When there is no clear direction and customers just want to see around, search engine can provide more choices.

After knowing customers’ online habits of using the Internet services, then we need to do our best to draw close to out target. We need to put more efforts on conducting their action following our expectation. For example, few days ago, a famous watch company released a new intelligent touch watch. Before the product was put into the market, the company hold a “web users sharing and experience meeting” first and the newest information about this watch was given to those“web shopping pioneers”. Through them, the seeds of future reputation were planted in the web world.

When these industry experts and shopping pioneers come back the communities they are familiar with, they will start to plan the seeds very effectively. Some may open new topics, some may post the articles in their blogs to share their experience, and others may answer the questions of the web users in their Q&A section. They can make the atmosphere and attract more and more people to pay attention to this issue. There is no better publicity than seeing the news like “great expect” “new product recommend” “product trial sharing” everywhere in the web world. Before the mass advertisements were released, the web reputation has already been built up and the image of new products has been perfectly made.

In this changeable e-business world, whether you can manage the key person, location, topics and tendency effectively will decide wether your company has adequate competence to survive, develop and response market change in this new age.

Edited By Vicky Yin

How to make the website survive? Build Up Cohesion by the quality contents

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How can our website survive? This is the question all the Non-profit Website has to answer. Since making money is not their purpose, they have to know how to build up cohesion on the Internet users and keep moving forward in the lowest cost. This is the lesson they have to learn very well.

Asking for donation through website is much more difficult than do it through communicating with the public face to face. Normally people feeling distance and no willing to support. Therefore all the websites, which need on line donation, have to put more heart on their contents. If we carefully check the websites run by some non-profit Organization, for example, the website for certain disease foundation, they always share lots of real case and provide many related news. Through this way, they tried to arouse people’s compassion in order to promote their donation support. Also, holding special event is also a good way of promotion. In World Vision Day, the related websites provided living video and clips to encourage more web users participating in it. To some websites which aiming to promote some important concepts to public, they can focus on posting precise and detail knowledge to build up their image. It is also a very good way to post some interesting and practical information to attract public’s attention and strengthen cohesion.

One web master who run a “Green Environment campaign ” website for 8 years shared in this way: “although now their fixed monthly donation can reach around five thousand dollars while irregular personal donation is around two to ten thousands, at the beginning the donation they can receive is very little. Normally it will use around one and half years for the public to build up their trust towards the website.” Actually website can be a very persuasive tool to gain trust, if people see this website keep updating and their information is good, they will trust this organization even more.”

Use website to build up trust

Since we can build up trust through the website, how to use “group human resource” is very important. For example, there is a website which promotes the community for disabled people. The information they provided about where disabled people can go to travel or eat has already make the website receive high attention. At the same time, they set up forum and encourage web user to post the pictures about the place lack of aid facilities or dangerous to the disables and then reflect these problem to the related authorities through the web runners. Through this way of deep communication, web users keep creating the new topics and boost the traffic. Another “environment information centre” website use the way of recruiting volunteers to build up their cohesion, and now there are around 30 volunteers for their website. Their main duty is to search national and international environment news. During the training, the concept of the website is promoted and the traffics also increase.

Something has to be mentioned is, in order to promote the website to the public, accumulating the reputation is very important, this is what we call “website sales”. To the small website, join some website competition, like ideal show, Demo and so on, is a sales chance for free. During the competition, they will have more chance to explore to the media. If the service you provide is special or very hot, then it might bring lots of news about the website. In addition, some competition they do have reward, it may also help the website to find the sponsors as well.

The supports besides money aids

Surely it is good if the website can receive money directly to survive, but there are lots of aids which are virtual too. For example, some activities may provide the free broadband to the candidates. Actually it is very difficult for the website to receive free broadband. To non-profit website, broadband fee is still an unavoidable expanse.

Furthermore, some activities may provide the chance to introduce the websites to the related national or international organization. To this website this is a very strong support besides money aids.

Personally donation, the aids from social communities, government allowance and other resources, all of these are the ideal supports for non-profit website to keep running. With the valuable content and updated interesting topics, websites can also join more public activities to earn reputation and media explosion. All of these efforts will help the websites to get more donations and let the website fulfil the purpose of their existence. And all these methods can be used not just for the non-profit website, but some newly launched commercial website as well.

Edited By Vicky Yin

The puzzling question about online sales

E-Business Development, SEO
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Nowadays there are so many sales consultants in the market; all of them promised that they can help you start the online business. They can help you to choose the business areas, make very precise products and service segmentations, write the brand story even do the media and public relation for you. Actually all these works are very essential. However if you are lack of traffic this key, all the efforts you put at the beginning will just go in vain.

Then how can we gain the traffic? This is really a puzzling question. I am sure that lots of sales consultants themselves can not really answer this question properly. Although I have been in this industry for so long, I am not able to give a 100% right answer either. But I would like to share some experience I gain through all the failures and lessons. I wish at least I can give some general ideas about this issue:

There is no free traffic in the market

To gain traffic without cost is impossible, if there were, Yahoo would not be able to earn so much. How much sales expense online companies need to prepare for gaining traffic? According to many online business owners’ experience, if the main profit of your company is from online sales then you better prepare 10%-20% of your turnover to boost traffic. If your company just starts the online business and you have no previous turnover to estimate the budget, then you can use another calculation way: if your advertising material is good enough, the website is professional enough and can reach your target group successfully then, every dollar you invest may bring 5-6 times profit. Of course, the greater your sales ability is, the higher is your product price and trade –in rate and lower is the percentage of sale cost in your whole turnover, and better is your adverting effect.

There is no company has the same sales strategy. There are many sales tools you can use. Company should make the choice according to their own budget, target customers, inner capability and business channel. Currently the popular sales tools include:

Traditional sales tool:
• Television
• Newspaper
• Magazine
• Public actives

Online sales tools:
• Online banner
• Text link
• Key word
• Blog / forum
• Traffic exchange / cooperate with other industry

Companies should decide the sales tools according to the percentage of their turnover and the future business plan. If 100% of your orders are from internet then definitely most of advertising budget should put into developing online sales tools. If your business runs mainly through entity market but you also want 1/3 of your future sales can be made through the website, then you should spend 1/3 of your sales budget to the web market. Sometime you can also see many e-companies use entity sales tools such as television advertisement and newspaper advertisement to promote their business; however this should be done when the companies grow into certain scales. They also need to build their brand image in the internet as well.

Normally the biggest question for most online companies is which online sales tools are most effective. Here I will analyse each of them one by one:

1. Online banner
This kind of advertisement has the highest click rate; because they give customers direct visual stimulation and arouse customers’ peep desire. However this kind of advertisement is most expensive. For example, if you want to promote something in large scale on Yahoo, you need to prepare around 15 thousands USD for two weeks online banner. If the preparation does well, making long-term banners will help the company grow steadily. But if the preparation is not enough, the activity you promote is not attractive enough, and then your advertisement expense may just go in vain. There are some key points for you to make online banner: good promotion return rate, precise advertisement and there is incentive factor in your website to attract the orders.

2. text links
On Yahoo home page and four corners of each page, you can see many short sentences attract people to click in. This is text links. Normally text link helps to enhance the impression but the average click rate is lower than Banner. If there is someone talented in word in the company, and he is able to use the limited word to precisely attract people’s attention, then the click rate can also reach very high level. Among all kinds of advertising, the cost of text link is still considered as reasonable. To make an effective text link may cost 10 thousands USD per month.

3. Key word
This is one of the hottest sales tools in recent years. But I have some different opinions: if you own an e-market, or you own various products, key word will be a very good sales tool. But if you don’t have that much products or you wish to build up new brand or promote diverse brands, then the effect of keyword may disappoint you. If you provide unified services such as selling boxes, moving, fixing computers and so on, keyword will be the cheapest sales tools for you.

If these 3 sale tools don’t fit your budget or business types, you can use some hard but very cheap way to do sales.

1. Blog: Set up a blog and reveal your professional areas in your Blog. At the same time you can post your ideas on others Blogs or communicate with others through Blogs to build up your reputation graduately.

2. Forum: Be a frequent visitor to forum. Discuss the issues in your fields, and let yourself be the topic people discuss about.

3. Cooperate with other industry: Exchange the banner with other websites which have similar traffics or exchange the printed ventures to give to each other’s customers. It also includes provide other small sites or Blogs your banner for them to help boost your traffic. If the deal is done, then you can pay them certain amount of hire charge. It is not difficult to set the system, but the biggest difficulties may be finding the partners to cooperate.

These 3 sale tools are much cheaper than the former tools, but they consume lots of time and efforts. If you have lots of time, it can also be a good way to challenge yourself.

Edited By Vicky Yin

The next cash cow for social network industry: Local Based Service

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Face Book

The Integration of Local Based Service (LBS) targets the potential of $13 billion dollars market, is expected to bring large sums of revenue to social network website.

ABI Research pointed out that Local Based Service (LBS) market is expected to grow more than 13 billion dollars with 5 years, and Facebook and MySpace these two social network website will be important driving force.

With more and more network functions on the cell phone, mobile social network applications become very popular. Research firm estimates that by 2013, more than 82 million people will connect to the social network website by using mobile devices.

Facebook and MySpace are the two largest social network giants, and both eager to start on the mobile phone market. Facebook’s iPhone applications have already been top downloaded software, while there are 400,000 people downloaded the MySpace’s Blackberry service within one month.

However, both of social network sites have not yet integrate geographic information to mobile applications, which also let some smaller social network website, like Loopt and Brightkite have survive space. But experts believe that soon Facebook and MySpace will develop numbers of LBS, such as the search for a friend, geographical indications (geo-tagging), and the integration of LBS will be a new profit source for social network site.

“Multimedia-oriented GPS mobile phone is the mainstream of industry, but other types of mobile phone is also very important,” ABI Research director Dominique Bonte said in a statement: “The concept of mobile networking through built-in GPS receiver has become practical, for example, The local based information service from GYPSii can support Moblin-based Intel Atom MID. ”

Bonte also said navigation devices will be the best choice for location-based internet service. For example, the navigation from Japanese car maker Nissan’s Carwing car can allow users to share information like car fuel consumption detail.

Edited By Henry Lu

New web mainstream Web 2.0 ( What is E-business 2.0 )

E-Business Development, Web 2.0 Design
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Web 2.0

The first time when I saw the concept of Web 2.0, I felt that it is just the summary of all common characters of the websites still survive in these few years. In other word, nowadays, the concept of E-business should also evolve from one-side Web1.0 to two-side Web 2.0. Website administration is evolving while the web users are evolving as well.

This is something makes me feel so exciting about the E-business, We as the web masters are growing and evolving with the whole world in this new E-economic environment. Web is like a real body, and all the technologies and other web elements are flesh and blood. This newborn baby with infinite potential and infinite amazed now start to open his eye to see this world, and I, as one part of his body also involve in it. How exciting it is.

Does traffic equal money?

Before start their E-business, many people just think about one thing: get traffic first. No matter which methods this website plan to adopt in the future to gain profit, if there is great traffic there will be the great chances. This thinking is not wrong, however, you can do much more and plan more precisely before simply consider about this. When we make the website, firstly we have to set the scheme of all the services your website will provide. For example, if the scheme of the website services is to provide shopping information and fashion news, then we can assume that the one visits this website suppose to be the consumer has great potential purchasing power. At the same time, if we highly categorize all the shopping information into different sections in order to bring convenient to the web users, then at the same time, web master will clearly define the shopping intention of the web users. If a web user were checking the information of facemask, the web master would not only knew that he want to buy something, but also clearly knew what he wants to buy is facemask.

When you can clearly define your business target and service mode, your design concept of the whole website will be different. You won’t strive to boost traffic just for having great traffic. Meaningless traffic will just waste your management resources, the same as meaningless members.

The time when you start to charge users money is the time your business is on the decline

Successful website never actively asks web users to be their payed members. Although they provide different level services, only when the users need these specific services then they can choose to be members. All the information of the website is public, even you are not a member, but you still can read all the articles.

Many website starts to lock the articles or some basic functions when they develop into certain stage. In order to find a way to earn money, they ask users to pay for some basic services. In my opinion, this is not the way to run the website for long-term development. Website running cost supposes to be covered by advertisers or the sponsors. Just as we mentioned before, if we can define the need of the web users so clearly, definitely we can find the related supporters or sponsors. Therefore, we can see how important it is to have a clear plan to design the whole website. If you don’t plan well in the first place, later on you will lose the direction. Because there are no sponsors, so the website has to sacrifice the benefit of the web users. When the websites start to do in this way, this is the time they start to be on the declines.

Each service should pay responsibility to its own loss and gain.

Every time you want to add a new service, you have to carefully think about some questions. Why we need this service? What problem can this service solve? What benefit it can bring? How to make this service bring profit? Only when these questions are answered, you can add it on your website. Each of service should pay responsibility to its own loss or gain. Except the main service which has been planed for long-term strategy, others services should be viewed individually. Then the website can grow up healthily and develop step by step. You should not just put the focus on how many members now, how much is PV, instead, you should really think about wether the services you provide really solve the problems, or can bring profit or not.

Therefore, in conclusion, from website planning at the first place, to website construction, to traffic management, to members’ administration, to finding sponsors and suppliers and potential business development, all of these should be connected to each other. All these steps should work effectively and this is the successful E-business mode.

Edited By Vicky Yin

Google no longer provided Print Ads service

E-Business Development, E-Business News
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After ceased six services last week, Google announced that they will put more focus on their core products, therefore they will cease another service- Print Ads sales services.

Google has already stop or cut several services includes Google Notebooks, Google Catalogs, Dodge ball, Google Video, Google Mashup Editor and further development of Jaiku. Now it turns to Print Ads.

In the past, Google allowed advertisers purchase different kinds of media advertisement on Google Adwords platform, it included not only newspapers but TV and radio as well. This action used to be regarded as the milestone for Google to extend their territory from virtual world to the tangible world. Up to now, there are more than 800 newspapers joined the project, among them, there are quite a lot of famous newspapers such as < New York Times>, , and

At the beginning, Google expected that Print Ads can be a new sales channel for the journalism and also can provide customers more highly related advertisement, but the result didn’t reach their expectation. Therefore, they decided to ceased Print Ads Service in the end of this February while TV and radio advertising services are remained. However, Google didn’t mention that how is the performance of these two media advertising.

This change revealed that Google would pay more attention on the services which bring profit to the company. This also showed that publishing is more and more virtualized nowadays. This brings more difficulties for Google’s Print Ads service to extent to the tangible market. However, Spencer Spinell, director of Print Ads, said that in the future, they would still endeavor to cooperate withe the publishers to find another new method which can attract the readers as well as bring profit.

Edited By Vicky Yin

Small and middle-scale business should highly recognised the importance of E-business website

E-Business Development
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Nowadays, the cost for the company to do brand promotion and sales in traditional ways is getting higher and higher while the profit is getting lower and lower. Especially, to the small and middle-scale companies, under the condition of lacking capital and human resource, to run the business is getting more difficult.

Fortunately, in this few years, E-business has emerged; it allows the companies to use online sales to create a highly known brand in very low cost. At same time it makes it possible to open international trade for small or middle-scale companies. If you can use online sales effectively and wisely, it will help your brand, products even your company culture be spread all over the world.

Online sales does not require you to recruit many salesmen to visit the clients, it does not need you to spend lots of money on trade chain to display your products and attract the eyes of the consumers. The only thing you need to do is: Design company website, with beautiful and clear image, simple and plaint instructions and most important, finding one who is good at using online sales to in charge of it. Many companies have already proved the efficiency of online ordering and purchasing. To some companies, 70%even 100% incomes can be made though online sales.

There are many and effective way to do online sales, such as using B2B platform which facing the wholesaler or the agencies; using B2B2C online shopping centre which targets on retail customers; setting up company website which helps to raise the brand image improving Yahoo, Google search engine ranking; building company blog which brings customers loyalty and Multilevel Marketing which is very popular at the moment. If you can carry out any of them thoroughly, it will greatly help company performance. If you can integrate all of them and use well, then the company will be strengthened greatly in competition.

E-business is the inevitable strategy for the future growth of the company. Companies who don’t pay attention to E-business will lose their sense of market because of failing to get customer opinion immediately. Furthermore, the core of E-business is online sales. Since do it early is better than do it late, business administrators should really start to think about how to set up a related department and raise the professionals in order to catch the step of the market.

When all the companies have their own E-business department, and when they can fully recognize the importance of online sales, it will be the time for their global trade to extent greatly. Surely E-business as an effective, quick and low cost business method has been recognised by the people all over the world.

Edited By Vicky Yin

Doing Online Sales with Blog

E-Business Development, SEO, Web 2.0 Design
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Now blog has become more and more important in online sales. Many companies and online business owners have achieved great success through using the blog well. There are uncountable examples you can hear about that.

Then, what are the good things blog can bring to sales? Actually blog can fulfill all the following purposes AT ONCE.

1. Improve search engine ranking
If you use the key words, hyperlinks skillfully, and update the articles regularly, then surely you can increase the media exposure on some main search engines, such as Google and Yahoo, and ultimately improve your ranking.

2. Save sales cost
You can reduce your expense on traditional sales methods, like making advertisement, finding sponsors.

3. More closer to the potential clients
One of the most essential things for the future growing of the company is to locate the potential customers who are not easy to access. However, a dynamic, opened, and rich blog can reach the potential clients using the method, which is irreplaceable for the other tools, easily.

4. Be the evidence for company to use in making sales decision
Blog can receive customers’ responses and market information at the first moment and help the company to make the right business decision based on highly accurate information.

5. Grow brand loyalty among your customers
Blog can help the clients and business mates to know the company movements; this is the best way to allow the clients to keep their motivation to communicate with the company.

6. Grow your volunteer promoters
Every reader visit your blog are doing this by his own will. They are willing to interact with your business and grain more information from your blog. This powerful method of communication can grow a group of people who are willing to promote your company and your products.

7. More effective marketing survey and product testing tools:
One of the reasons why blog became more and more popular in online business is that it can change marketing survey and products testing tools into one-to-one interacted communication.

On your blog, you can not only post the articles introduce your products and business, but also your reflections, the stories of the company, the sharing of your administration experience, even the reviews of the movie you like.

You don’t need to worry about that your blog is not “commercial” enough, the benefit it will bring to you can be more than the “practical reasons” we mentioned before: it helps you to expand your society circle, let you have chance to learn from your seniors and even built your company image and create the company culture…

When blog truly enter into your life, when no matter you open the computer, firstly you will check blog traffic and new comments then we can say an important seed of online sales has truly been put into your heart, and this small seed may grow into a big tree with great fruit in the future.

Edited By Vicky Yin

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