Four smart ways of using numbers to motivate consumption, Part2


E-Business Development
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3. Create social proof, to stimulate users to follow
E-business development

By showing the number of people have purchased the product, you are calling an immediate action, because stocks are running out, and users do not want to miss out on popular bargains.

The same affect you can create by showing the number of fans on your blog or websites. Such as in digg, users tend to look at the most “digg” articles.

Here are some common expressions:
- How many people have “liked”
- The many people have commented
- How many people have “purchased”
- How many users have “subscribed”

and so on…

Of course social proof can receive negative effect when it does meet users expectations.
4. Social network personal space messages
E-business development

It is inevitable to click when there are new messages sitting in your inbox. Social network such as facebook creates an impulse for user to click whenever there is a new item or comment on their personal space. Same as iPhone users, new messages or new apps are outstanding and often trigger an immediate action. Such reminders can indicate a follow up action.

To sum up, the numbers display such as quantity sold or the amount of fans can not be fake, and it needs to be positioned at an eye catching spot, so that user can make a quick judgement. At last, new item reminder should be designed to attract attention, but not disturbing at the same time.

Edited By Dan Li

Four smart ways of using numbers to motivate consumption, Part1


E-Business Development
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Surely we have all seen this scene: outside a shops front door, stood a loud speaker, playing very noisy repetitive sound: Last 3 days, closing down sales. And the shop covered with handwritten poster read:”Last 3 days.” Here’s the gimmick, these businesses are playing numbers to create scarcity, trying to motivate consumption, and you may see the same poster after a week on your return visit.

You would not be surprised in finding the same technique used on the net, the best example is the B to C (Business to Consumer) online stores, along with social networks such as facebook marketplace. We will discuss the four ways of using numbers to attract online shoppers in greater detail.

1. Create an atmosphere of scarcity and urgency
There is a sense of urgency we see “while stock lasts” and “limited time offer”. In terms of time, it uses a countdown to create a perception “you will be regretful if you don’t buy now”. A generate action usually takes place when time is close to the end. In terms of quantity, you may see on some online stores adding next to the product “finishing soon”, consumers usually cannot stand this kind of stimulation and take immediate action.

2. Create contrast, make buyers feel “bargain”
These days, buyers won’t recklessly make a purchase decision until they feel it is the “cheapest” and the “best”. Usually they like to shop around and compare different offers, ultimately make a judgement on the best “bargain”. You may see this on an online store, sellers will cross out the original price and highlight the discount in red, because buyers may not notice how much savings they can make if they do not compare to the original price, and often they do not care if the sellers are being genuine on the pricing.

Edited By Dan Li

New Web browsing, searching three times faster


E-Business Development, Web Design
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Apple has launched the latest version of Safari 4 beta, the industry claimed that the implementation speed of JavaScript commands is 4.2 times faster than Safari 3, and its JavaScript and HTML page loading performance is far better than Microsoft’s IE 7 and Mozilla FireFox 3.

Apple said, Safari 4 contains the world’s most advanced browser technology, including new Nitro JavaScript engine, the implementation of JavaScript is 30 times faster than IE 7, 3 times faster than Firefox 3; Safari displays HTML pages 3 times faster than both IE 7 and Firefox 3.

Apple Safari 4 also joined with all the software that has Cover Flow interface, which allows users to recall browsing history like reading the album cover. According to Net Applications statistics, Safari currently has about 8% market share, still falls behind Microsoft IE and Firefox.

The new beta version of Safari is available for download in Apple’s web site. Mac users need Mac OS X Leopard 10.5.6 and the latest Apple security updates, or Intel Mac pair up with Mac OS X Tiger 10.4.11, or Mac with G3 and above. For Microsoft users, there has to be Microsoft Windows XP SP 2 or Vista.

Edited By Dan Li

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