Web portal is a do-all, mega Website providing search engines, e-mail, blog, forums, shopping malls, etc. For examples: Yahoo, AOL are the well known web portal which provides users great range of information and services.

Everyone wants to have the portal website with large amount of user traffic. Web Portal bridges the gap across the internet and attracts internet browsers from all walks of life.

We can catalogue all the current web portal into 2 types: The vertical web portals; those specialized in only certain industries, and horizontal web portals, those applicable across multiple industries. Vertical web portal is a portal specialized on certain catalogue, and provides deep information and services regarding to it, for example, the on-online shopping portal Amazon(www.amazon.com). Horizontal web portal, like Yahoo(www.yahoo.com) in other hand, can includes catalogue with great variety, and offer user much wider information and led them to any unexpected internet world.

Goldman Sachs, the famous Wall St invest bank concludes the 6C golden Rules to develop a successful Web Portal, there are:

– Web portal should have the broad external links to other good website.

– Well organized Context for user to find right information.

– Good quality content to catch user’s eye.

– E-Commerce to offer user the e-business service.

– Online communication to offers user email, or on-line chatting service
like ICQ.

– Web 2.0 design to offer social network service like blog for the community.

For both vertical and horizontal web portal, the 6C rule should be its design standard to build a powerful and popular website as portal leads users to the beautiful internet world.

Edited By Henry Lu