Design principle – final

Web Design
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Microsoft Windows user experience design principles:

1. Reduce concepts to increase confidence
2. Small things matter, good and bad
3. Be great at “look” and “do”
4. Solve distractions, not discover-ability
5. UX before knobs and questions
6. Personalization, not customization
7. Value the life cycle of the experience
8. Time matters, so build for people on the go


iPhone human interface design principles:
iPhone Design principle
Figure 1

1. Metaphors

When you design applications, please learn about the existing metaphors in iPhone operation system, and do not redefine these metaphors.

2. Direct Manipulation

With multi-touch interface, iPhone users can enjoy a high level direct control over the operation system. Using gesture to communicate with the object gives user a feeling of control, as they do not need any media in between, such as mouse.

3. See and Point

Users no longer need to remember the steps of an application, because now the design is more intuitive.

4. Feedback

Besides seeing the result of their operation, users also need to have an immediate feedback from their action, especially in an application that takes long time to take effect.

5. User control

Let users initiate action and control behaviour, but not the application. Keep actions simple and direct, so that users can easily understand and remember them. It is best to adapt standard command or familiar user behaviours.

6. Aesthetic Integrity

Users expect a nice interface appearance, promise interests and encourage discoveries. Make sure your interface design elements are delicate in the application, so that they can provide a unify experience.

Edited By Dan Li

Four smart ways of using numbers to motivate consumption, Part2

E-Business Development
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3. Create social proof, to stimulate users to follow
E-business development

By showing the number of people have purchased the product, you are calling an immediate action, because stocks are running out, and users do not want to miss out on popular bargains.

The same affect you can create by showing the number of fans on your blog or websites. Such as in digg, users tend to look at the most “digg” articles.

Here are some common expressions:
- How many people have “liked”
- The many people have commented
- How many people have “purchased”
- How many users have “subscribed”

and so on…

Of course social proof can receive negative effect when it does meet users expectations.
4. Social network personal space messages
E-business development

It is inevitable to click when there are new messages sitting in your inbox. Social network such as facebook creates an impulse for user to click whenever there is a new item or comment on their personal space. Same as iPhone users, new messages or new apps are outstanding and often trigger an immediate action. Such reminders can indicate a follow up action.

To sum up, the numbers display such as quantity sold or the amount of fans can not be fake, and it needs to be positioned at an eye catching spot, so that user can make a quick judgement. At last, new item reminder should be designed to attract attention, but not disturbing at the same time.

Edited By Dan Li

Four smart ways of using numbers to motivate consumption, Part1

E-Business Development
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Surely we have all seen this scene: outside a shops front door, stood a loud speaker, playing very noisy repetitive sound: Last 3 days, closing down sales. And the shop covered with handwritten poster read:”Last 3 days.” Here’s the gimmick, these businesses are playing numbers to create scarcity, trying to motivate consumption, and you may see the same poster after a week on your return visit.

You would not be surprised in finding the same technique used on the net, the best example is the B to C (Business to Consumer) online stores, along with social networks such as facebook marketplace. We will discuss the four ways of using numbers to attract online shoppers in greater detail.

1. Create an atmosphere of scarcity and urgency
There is a sense of urgency we see “while stock lasts” and “limited time offer”. In terms of time, it uses a countdown to create a perception “you will be regretful if you don’t buy now”. A generate action usually takes place when time is close to the end. In terms of quantity, you may see on some online stores adding next to the product “finishing soon”, consumers usually cannot stand this kind of stimulation and take immediate action.

2. Create contrast, make buyers feel “bargain”
These days, buyers won’t recklessly make a purchase decision until they feel it is the “cheapest” and the “best”. Usually they like to shop around and compare different offers, ultimately make a judgement on the best “bargain”. You may see this on an online store, sellers will cross out the original price and highlight the discount in red, because buyers may not notice how much savings they can make if they do not compare to the original price, and often they do not care if the sellers are being genuine on the pricing.

Edited By Dan Li

Web Design principle part 2

Web Design, Website Development
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It is worth noting: the design principle is an aid rather than a base for creative ideas.

It is helpful to use design principles to screen on all sorts of ideas, but if it gets too adhere to these principles, or even just to design around these principles can destroy creativity. Although it seems secure to brainstore design ideas within the framework of the principles. However, if we are confined by that, it is difficult to come up with surprising ideas.

This kind of idea is bound by specific principles. it is easy to gather different inspirations to enrich it.

The main points of design principles:

1. which is built on the basis of design research
2. it is concise
3. it is memorable
4. it runs through the entire design
5. it should be “easy to use”
6. it results from different sets of ideas
7. it is not self-contradictory

Finally, let’s share some examples of design principles once again:

1. quick, eye-catching, the use of pleasure
2. with a simple way input information into the calendar
3. it is more than just a calendar (memo to reminder and other functions)
4. easy to share, you can easily see your entire life schedule

Edited By Dan Li

Web Design principles part 1, an example from google

Web Design
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As designers, we accumulate all kinds of good ideas over time, however before we begin a web design project, it is often a dilemma of which style to choose. Is it better to go for a eye-catching style? or vintage collage style? Which one is the most creative yet appropriate? Today we are going to talk about how design principles can aid us in this process.

Firstly, what is the design principles?

Design principles should reflect the core value of a product or a service, and they ought to be concise and memorable, which to be kept in mind throughout the process. In addition, all principles should not be in conflict with one another, but constantly be refined to become better aid for better product services.

Let’s take a look at 10 google user design principles. (For more detail, please go to

1. Focus on people their lives, their work, their dreams.
2. Every millisecond counts.
3. Simplicity is powerful.
4. Engage beginners and attract experts.
5. Dare to innovate.
6. Design for the world.
7. Plan for today‘s and tomorrow‘s business.
8. Delight the eye without distracting the mind.
9. Be worthy of people‘s trust.
10. Add a human touch.

Edited By Dan Li

Silver Lining in the Cloud, Cloud Computing

New Web Services
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If you are thinking of starting an enterprise, the biggest and the most difficult hurdle is that of Capital Expenditure (CapEx). And one very important factor is the cost of software, since hardware is relatively less expensive. You look towards the heavens thinking where to find the answers from.

Well, you are looking in the right direction, for the answer lies in the clouds. Not literally, though. I am referring to Cloud Computing, a concept analogous to the electricity system.

Cloud Computing is the framework in which software and other services are provided by a hosting company over the internet. It’s just like sharing getting the power supply. Consumers pay for only the softwares they use through the cloud network. Users need not pay any attention to upgrading or maintenance, as that is looked after by the service providers. Scalability and the freedom to utilize the services across several devices and locations contribute significantly to the cost effectiveness of such services.

A novel concept, it has recently found its biggest admirer in Microsoft CEO Steve Ballmer who sees a paradigm shift in the way businesses manage their assets pertaining to hardware and software. So I say, let the clouds come in and bring with the rain of fresh perspective to all!

Edited By Henry Lu

Web Service, Cloud computing

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Cloud computing is Internet-based computing, whereby shared resources, software and information are provided to computers and other devices on-demand. The name cloud computing was inspired by the cloud symbol that’s often used to represent the Internet in flowchart and diagrams. It is a general term for anything involves delivering hosted service over internet. These services are divided into following three categories.

* Infrastructure as a service (IAAS)
* Platform as a service (PAAS)
* Software as a service (SAAS)

A new generation of computing that utilizes distant servers for data storage and management, allowing the device to use smaller and more efficient chips that consume less energy than standard computers. In these applications, the software comes from the Web Servers, and the data may be saved on the servers as well.

Cloud computing is a better way to run for the small and medium business. One of the advantages of cloud computing are those both small and medium sized businesses can instantly obtain the benefits of the enormous infrastructure without having to implement and administer it directly.

This also permits accessibility to multiple data centers anywhere on the globe. You would have no need for a hard drive or a CD/DVD drive. Instead you would need only an Internet connection, which would hook you up to a central supercomputer that would host all your programs and files. This presents and advantage to both storage and security issues. When we use any application that runs in the cloud, we just log in, customize it, and start using it. That’s the power of cloud computing.

Edited By Henry Lu

Web Design programming: CMS

Website Development
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In todays world when we understand that everything is on web, therefore it is imperative that whatever is put on there is of topmost quality. Therefore, it is important to present your business in form of a winning Website. One of the key elements which determine the strength of a website is the CMS, Content Management System.

CMS allows to create a high quality websites without having great technical difficulties. Also they are great source for making websites that will have multiple users or large amount of contents. Apart from these benefits, one can easily change the site structure as per there will, therefore any modifications or redesigning would not cause many problems.

The most beneficial thing about CMS is that you are always in Control, as they are so easy to operate and update, you can make the desired changes as per your requirement, which directly improves the security of the content on the website. For those websites, which requires daily interactions with there customers, CMS allows a direct interaction, adding a personnel touch to a client-customer relationship.

Not so long ago, some features in CMS were very expensive and were reserved only for big dynamic websites, but those days are over now everything on the internet is going interactive, as the open source software is getting more and more available therefore it makes sense to use CMS for your website.

Edited By Henry Lu

Web Development Program

Web Design, Website Development
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Strength of any website depends upon the language it is coded in, therefore it is imperative for a web site developer to analyze and select only that language which not only supports the SEO ranking but is also user friendly.

One such language which is most preferred in the programming world by the web developers is Asp.Net. It is a web application framework developed and introduced in market by Giants Microsoft to allow programmers to build dynamic web sites, web applications and most importantly web services.

Web services mean that you can have several pieces of your application on different servers all around the world and the entire application will work without any glitches. Now these can even work with normal .NET Windows applications.

Version 1.0 of the .Net framework was released in January 2001. It was built in a Common language runtime, which allows the programmers to write Asp.Net code using any supported .Net Language. Ever since its first version was released, it has been a proven, well-established technology for building up anything from shopping cart system for E-commerce project, to create personal, web based photo gallery to a complete catalogue. This among many other features makes this language among the most preferred programming
language present in programming world today.

Edited By Henry Lu

Website Design

Web Design
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Today internet is a household name, and presence on it is an absolute necessity for any business to strive and grow. Every entrepreneur irrespective of his business scale, try to promote his business and it’s objectives on Internet with the help of well designed Website.

It was in August 1991, when Tim Berners-Lee came up with what is considered as a first website. He was first to combine Internet communication with hypertext. It was a very basic and simple form of a website which over the years has developed into an artistic phenomenon.

Earlier Websites were made with simple HTML, which was a very basic mark-up language, it allowed websites to have headings and even link to other sites. But when, just as HTML was making its way into a really well rounded computer language capable of all kinds of things new languages like CSS, or cascading style sheets, became available.

HTML offered users limited involvement on the website. But, today things are different and Internet users can become very involved on a particular site thanks to other improvements like Adobe Flash and more. Websites today, have become more of a brand statement for an enterprise, as it popularly quoted, “What appeals to the eyes, soothes the heart as well”.

Edited By Henry Lu

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