Google

Google launched a new search service, which can provide you the relevant search results in accordance with the place where you access the internet.

Before, the user must type the exact location, such as: coffee shop Sydney in the Google search field in order to find out the services or products they needs in right location. From this week, the local search result has become the default function for Google search; regardless of the user whether or not type specific location in the search field.

Google Software Development Engineer Jim Muller and Jenn Taylor said in their blog: we want to do everything we can to provide the easiest way of keyword search, so first we have introduced a map displayed for search results; now with further development, users can also find the desired local information without type the location in the search field. When a users search through Google, we can know the user’ locations, and provide users the closest services.

Google and other Web service providers use the Google users’ IP address to determine their locations. Google also can determine mobile device user’s location through triangulation method from the location of 3 different bases.

Before this, Google used to provide different search results for the mobile device user. For example, the first Google search result for “coffee” by using of iPhone’s Safari mobile browser is “Wikipedia for coffee”, and then following 3 results of local coffee shops. If user type same keyword on Google through the desktop’s Firefox browser, the results will be different, which there are Wikipedia, Starbucks, and CoffeeGeek, followed by the three Google News about coffee, then the local coffee shop.

Google also provides the user with function to change their locations of search result, so that tourists can plan in advance and know the tourism related issues in the particular location.

Of course, through the local search function, this is opportunity for Google to increase Internet advertising revenue, because local store can use this service to increase its local search rank, hence increase their exposure.

Edited By Henry Lu