Web 2.0

The first time when I saw the concept of Web 2.0, I felt that it is just the summary of all common characters of the websites still survive in these few years. In other word, nowadays, the concept of E-business should also evolve from one-side Web1.0 to two-side Web 2.0. Website administration is evolving while the web users are evolving as well.

This is something makes me feel so exciting about the E-business, We as the web masters are growing and evolving with the whole world in this new E-economic environment. Web is like a real body, and all the technologies and other web elements are flesh and blood. This newborn baby with infinite potential and infinite amazed now start to open his eye to see this world, and I, as one part of his body also involve in it. How exciting it is.

Does traffic equal money?

Before start their E-business, many people just think about one thing: get traffic first. No matter which methods this website plan to adopt in the future to gain profit, if there is great traffic there will be the great chances. This thinking is not wrong, however, you can do much more and plan more precisely before simply consider about this. When we make the website, firstly we have to set the scheme of all the services your website will provide. For example, if the scheme of the website services is to provide shopping information and fashion news, then we can assume that the one visits this website suppose to be the consumer has great potential purchasing power. At the same time, if we highly categorize all the shopping information into different sections in order to bring convenient to the web users, then at the same time, web master will clearly define the shopping intention of the web users. If a web user were checking the information of facemask, the web master would not only knew that he want to buy something, but also clearly knew what he wants to buy is facemask.

When you can clearly define your business target and service mode, your design concept of the whole website will be different. You won’t strive to boost traffic just for having great traffic. Meaningless traffic will just waste your management resources, the same as meaningless members.

The time when you start to charge users money is the time your business is on the decline

Successful website never actively asks web users to be their payed members. Although they provide different level services, only when the users need these specific services then they can choose to be members. All the information of the website is public, even you are not a member, but you still can read all the articles.

Many website starts to lock the articles or some basic functions when they develop into certain stage. In order to find a way to earn money, they ask users to pay for some basic services. In my opinion, this is not the way to run the website for long-term development. Website running cost supposes to be covered by advertisers or the sponsors. Just as we mentioned before, if we can define the need of the web users so clearly, definitely we can find the related supporters or sponsors. Therefore, we can see how important it is to have a clear plan to design the whole website. If you don’t plan well in the first place, later on you will lose the direction. Because there are no sponsors, so the website has to sacrifice the benefit of the web users. When the websites start to do in this way, this is the time they start to be on the declines.

Each service should pay responsibility to its own loss and gain.

Every time you want to add a new service, you have to carefully think about some questions. Why we need this service? What problem can this service solve? What benefit it can bring? How to make this service bring profit? Only when these questions are answered, you can add it on your website. Each of service should pay responsibility to its own loss or gain. Except the main service which has been planed for long-term strategy, others services should be viewed individually. Then the website can grow up healthily and develop step by step. You should not just put the focus on how many members now, how much is PV, instead, you should really think about wether the services you provide really solve the problems, or can bring profit or not.

Therefore, in conclusion, from website planning at the first place, to website construction, to traffic management, to members’ administration, to finding sponsors and suppliers and potential business development, all of these should be connected to each other. All these steps should work effectively and this is the successful E-business mode.

Edited By Vicky Yin