Compared to traditional advertising, what are the characteristics of Internet advertising?

The most important thing is “interactive”, which is benefited by todays internet technology. The broadband internet and advanced platforms bring the people closer to the online advertisement. At present, the more popular types of Internet advertising including: keyword advertising, instant messaging advertising and pop up window advertising. The development of these 3 types of advertising has been for many years, in 2009, these advertising have developed their own new method respectively.

“Keyword advertising” is suitable for small and medium business due to its low barriers and less limitation. According to statistics from IAMA, in 2008 the keyword advertising grows 30.64% and reached 80 millions dollars. It also is the fastest growing advertising method and reached 35% of the total amount of Internet marketing.

Keyword advertising is flourishing for a few years, and there are new changes. Over the past, delivery method of keyword advertising is for business owners to purchase a set of keywords, and when users use one of keywords to do search, his website or related links will appear on the search results page.

But this year, MSN online market development manager pointed out that “a picture can express things better than 1000 words!” In the search results page, in addition to the text but also add photos and pics to show and demonstrate the creativity of ads content. And business owners pay for advertising costs according to the clicks amount.

Since 2007, MSN launched these advertisement ideas; its clients increased the advertising budget by more than 100% for this advertises method. We can see the results are satisfactory. In deeper level, the database can record users’ past search behaviours, and delivers advertisement more precisely.

Edited By Henry Lu