The Web 2.0 not only has the great impact on the current e-business world, but also brings enterprise a new way of thinking for the information management. As the business grow, the information is one of the invisible but important asset for company. The old website cannot manage fast growing of information any more due to its limitation of traditional technology. Developers need to learn to use the Web 2.0 as a design pattern to develop the next generation website.

Enterprise’s best tool for the information management

The core of the Web2.0 is “mass collaboration”, and the objects have no geographical boundary and limitation of education level, hence Web2.0 can be the best, most direct and easy to customized tool to manage the information, clients and human resource. Therefore, the pioneers of e-business like Cisco, IBM, MIT etc.., have already started to embrace Web2.0 and utilize the tool for the business.

The current platforms like e-mail, company intranet or portal are not the best tools for information management. For e-mail, the data can only be shared by exchanging mail. And the most company intranets have limited function for users to freely upload and share. But Web2.0 already has the solution for this.

First, by the editing tool “wiki”, the knowledge can be shared and accessed by everyone. And its new function can let users to exchange their opinions and record the changes of contents.

Second, Using of “tag” changes the principle of manage information. From the past we use “taxonomy”to catalog the information. For example, Yahoo created a catalogue table to catalog different websites, and put each website on its individual catalogue. However, one website may belong to more than one catalogue. And often there is big difference from its contents to the catalogue. Therefore with Web 2.0, the editor can put one and more tags on the content, and other users can use the tag search to find the more accurate information.

The importance of tag method is that it established invisible relationship between the web editors. They can use the tag to search for the other related information and editors, and at same time find out the history record of their work and make the information transparence.

Information management is a dynamic method, it is impossible for company to always monitor its changes and renews. Hence the web2.0 has the feature to automatically infom company the latest moving of information and enhances the efficiency of management. For example, the RSS has this excellent function.

Company needs to Harness Collective Intelligence

From the innovation of Web 2.0, the data becomes richer and easier to excess, and the world enters to the era of information. The greatest contribution Google brought to us is its search engine for the effective data searching from the internet overwhelmed with information. So for this, company needs to encourage the staffs to share and receive more knowledge, and it needs to understand Web2.0 is not only a tool for social network but also is new principle to manage the information.

Hence “Learn to Harness Collective Intelligence” is the priority for enterprise, and it needs to understand the Web 2.0’s effective information management ability and how to use Web 2.0 to develop the platform for everyone to join and share their knowledge. From this the company’s information contributed by many others can grow rapidly and become its valuable asset. Company doesn’t only use Web 2.0 to design website, but also can use it to develop the software application. This means software developer needs to rely on data more than the technology, Tim O’Reilly describe “Data is the Next Intel Inside”.

Edited By Henry Lu