Microsoft Spend 300 million on Advertising Campaign for Window
E-Business News October 27th, 2008
With 10 million dollars, Microsoft hired Famous Comedy star, Jerry Seinfeld, teamed with Bill Gates to Promoted two global ads on September. Later on, against previous ads from Apple, Microsoft released its I am PC series as a strike-back.
Marketing Company Crispin Porter + Bogusky, run this advertising Campaign. In first series ads, Jerry Seinfeld and Bill Gates play as two people shopping for shoes and home stay with a family but never mentioned a word to Window or Vista. Later on the second series of ads, “I am PC” as the reply for Apple’s “I am Mac” campaign, focus on the PC users and try to change their negative impression toward PC and deliver the message “I use PC, and I am fun”.
Bill Gates / Jerry Seinfeld Series 1
Series 2 — Click here
I am PC Series 1
Can these Advertising Campaign change the Microsoft’s image?
From the view point of experts, these Campaign are not successful viral marketing, because their topics are not related to the Window products, and however, they focus too much on this Comedy Star. And most people have difficulty to understand this commercial. For the “I am PC” series, Microsoft tried to promote its already number 1 window Operation System, which made people feel funny and say: “Microsoft is afraid of Apple too much” The experts from IT industry said, Microsoft should produce adverting Campaign which focus more on their products, or try to focus current bugs of apple’s MobileMe and Iphone’, which are the apple’s weak points. This way may have better result. And Window developers should improve the Vista and design a better user-friendly Interface. A Good Advertising Campaign is not a cure for Vista.>
Apple takes a Jab at Microsoft Ads
Apple has come out with a clever retorts in response to Bill Gates / Jerry Seinfeld series.
This is one pokes fun at Microsoft for spending too much money at advertising instead of fixing window’s problems;
In the second one talk about that Microsoft not mentioning any of their product names in the adverts at all;
Edited By Henry Lu
October 27th, 2008 at 11:32 pm
Window Vista is a terrible OS I never seen, even window 2000 I think is better than Vista. Although Vista has better security, but It take too much resource and make PC so slow.
November 5th, 2008 at 10:01 am
It is very diffcult for me to accept Windows vista after using leopard, although the quality of Macbook it self also let me worry a lot.
February 21st, 2009 at 1:59 pm
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