Microsoft’s search engine Bing Beta version was introduced in China in June 2009. Right now, although Google gaining the market share, but Baidu still dominates in China.

Analyst said that in China even the world’s largest search engine Google have failed to take over the local search engine giant, Baidu, hence Microsoft Bing still have a long way to go. For new search engine, it requires time to obtain user recognition, and it needs to compare user’s current recognition of existing search engine. Hence Bing needs time to achieve a breakthrough in China’s search engine market.

Microsoft needs new search technology and User experience to enhance its market in China, but Bing is still not particularly prominent in these two aspects of the performance, hence with 1 to 2 years, Bing won’t threaten the current positions of Baidu and Google.

Edited By Henry Lu