Five principles to create an attractive website - part two Readability

Web Design Talk May 21st, 2009
Increase the Readability of your web page
Client website would not force you to find information through a long-winded and vague introductory text.
The study found that majority of our users only scan information, and hence what you need to do is to keep the page clean and simple. Generally speaking, if you want to turn a promotional brochure into a web page, ultimately what is left is half of the original or less.
Elements for a professional website:
1) Content relevant title
2) Subtitle (secondary title)
3) Important points
4) Brief, single topic paragraph
5) Explanatory links
Try your best to simplify client’s web content, break it down into easy-to-understand blocks of information. Delete unnecessary words, and ensure that each sentence and paragraph to be concise.
Edited By Dan Li
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