People are surprised at the stuffs I have written seem to be understood even to primary kids. My clients and students even doubt that would be offensive to my users.

The answer is no. There is a huge difference between concise communication and vague communication. A simple website will bring intuitive message across, and allow readers to easily process the message in order to communicate further.

Majority of the people may not notice even the national newspaper will adapt this standard. For example, Time magazine, one of the highly respected magazines is also highly comprehensible.

So why don’t you use easy-to-understand language to express your content? Is it because of the self-esteem is at play?

Luxury expression may seem to achieve a higher level, or assist you to win the prize in a design competition, but to your business partners or customers, it really can not create much impact.

Edited By Dan Li