Today more than one billion users waste thousands of hours on misleading web information everyday. As for your customer, it can bring frustration and dissatisfaction; ultimately you will lose your customer. In order to upgrade online experience, in-depth understand of effective coding method becomes essential. In return, your sales and market will be enlarged, which will make you become a better web designer.

Principle one: Website structure is essential

Our users are constantly being distracted by disorder web links, so please don’t add any more confusion.

What we ought to do is to well organise the web page content. Directly and straight forwardly guide and assist users to find their wanted information and complete their desired task, so that users can save time for other stuff.

Navigation, information and links should be organised according to target users’ need, but not client company structure.

Case study: A company that operates a merge company has already owned a website containing all sub department WebPages (such as legal department, account department, marketing department, etc.) Users then need to try out among different pages, or even need to attempt their desired information in any department.

Solution: Using user need as a structural guide, reconstructs the website and content, for instance divide into blocks according to user task.

Although the commercial activity itself is very complicated, allowing users to find their needed information should not be a difficult task.

Edited By Dan Li