Business Blogs are suitable for almost every industry. For example: CEO Blog, which talks about management concept or previous successful projects of company etc. Promotion Blog, which is suitable during the sale season and also Staff Blog, which is for company staffs to discuss current projects and improve the internal communication. There are 3 industries we strongly recommend to build their Blogs:

Blog for dining industry

For the restaurants, coffee shop, and take away shop etc. From the background design, font and images, the style of Blog should match the shop; hence the customers can have the same feeling inside the shop as browsing the Blog. The Shop owner should be the Webmaster and can catalogs articles into following sections to share with customers.

1. Recipes: Recipes research and creation etc..

2. Customers: News of customers

3. Staffs: Brief introduction of this month’s best employee etc…

4. Shop Decoration: Introduce of shop’s style, interior design and background music etc…

5. Holiday activity: Any special activity for Xmas, mothers days etc…

6. Special events: wedding days, company party etc..

7. Voucher download: Promotion voucher downloads.

The Blog editor should write articles focus on the shop and don’t mix too much with personal feeling. Shop owner can also find a professional copy-writer to write the interesting articles to promote the business image.

Blog for Hospital

Commercial advisement is not a good idea for Hospital, but How about Blog? In the Blog, Doctors can share their professional ideas and experience with their patients. The webmaster can catalogue the articles according to each department. For example: articles for internal medicine, surgery, ophthalmology, dermatology etc.. And each department doctors can regularly upload theirs articles on Blog. The articles needed to be understood easily by patients and according to news, doctors can upload articles which discuss current health issue, for example: miscarriage caused by smoking. Hence the Blog can build a closer relation between doctors and patients and improve hospital’s professionalism and reputation.

Blog for School

Many schools and universities already start use the Blog to communicate with their students. For example: Language school can use Blog with interesting topics to attract students to read, which is different from the traditional teaching method. Teachers can write any articles related to daily-life to teach students the common language skills. And through the interaction from online chatting, videos conference and forums, students will be more interested to participate and improve their learning ability.

Back to main topic, why business needs website? Because website is good tool for marketing, image and touch. And why these 3 industries need blogs? Because Blog is good for interaction, RSS, SEO and Cost. Blog is more flexible then traditional website, and still there is great development potential for industry Blog. There are many different way to develop an excellent Blog, and two Golden rules are honesty and persistence.

Edited By Henry Lu