Dining, Hospital, School, experts recommend these 3 industry to build their own business blog.


E-Business Talk, Web 2.0 Talk
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Business Blogs are suitable for almost every industry. For example: CEO Blog, which talks about management concept or previous successful projects of company etc. Promotion Blog, which is suitable during the sale season and also Staff Blog, which is for company staffs to discuss current projects and improve the internal communication. There are 3 industries we strongly recommend to build their Blogs:

Blog for dining industry

For the restaurants, coffee shop, and take away shop etc. From the background design, font and images, the style of Blog should match the shop; hence the customers can have the same feeling inside the shop as browsing the Blog. The Shop owner should be the Webmaster and can catalogs articles into following sections to share with customers.

1. Recipes: Recipes research and creation etc..

2. Customers: News of customers

3. Staffs: Brief introduction of this month’s best employee etc…

4. Shop Decoration: Introduce of shop’s style, interior design and background music etc…

5. Holiday activity: Any special activity for Xmas, mothers days etc…

6. Special events: wedding days, company party etc..

7. Voucher download: Promotion voucher downloads.

The Blog editor should write articles focus on the shop and don’t mix too much with personal feeling. Shop owner can also find a professional copy-writer to write the interesting articles to promote the business image.

Blog for Hospital

Commercial advisement is not a good idea for Hospital, but How about Blog? In the Blog, Doctors can share their professional ideas and experience with their patients. The webmaster can catalogue the articles according to each department. For example: articles for internal medicine, surgery, ophthalmology, dermatology etc.. And each department doctors can regularly upload theirs articles on Blog. The articles needed to be understood easily by patients and according to news, doctors can upload articles which discuss current health issue, for example: miscarriage caused by smoking. Hence the Blog can build a closer relation between doctors and patients and improve hospital’s professionalism and reputation.

Blog for School

Many schools and universities already start use the Blog to communicate with their students. For example: Language school can use Blog with interesting topics to attract students to read, which is different from the traditional teaching method. Teachers can write any articles related to daily-life to teach students the common language skills. And through the interaction from online chatting, videos conference and forums, students will be more interested to participate and improve their learning ability.

Back to main topic, why business needs website? Because website is good tool for marketing, image and touch. And why these 3 industries need blogs? Because Blog is good for interaction, RSS, SEO and Cost. Blog is more flexible then traditional website, and still there is great development potential for industry Blog. There are many different way to develop an excellent Blog, and two Golden rules are honesty and persistence.

Edited By Henry Lu

How do the enterprises use Web 2.0?


Web 2.0 Talk
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According to a recent mass Survey, three fourths of the business managers said that they plan to maintain or increase their investment on the technologies which encourage the users to involve more in interaction, such as P2P network, Social network and Web Services.

Although there are still some interviewees in this survey mentioned that their capability in using web technologies hasn’t improve much, but more than half of the interviewees felt satisfied with the result of their past investment on web; there are more interviewees even think that they should take their actions earlier.

 

The benefit of sharing new technologies in emerging market

The retailers used to regard themselves as prudent investors now have already accelerated in investing on new technologies. Yet again, many business managers in the emerging markets, such as business from India and Latin America have tried to speed up to share the benefits brought by these new technologies.

When the web users-led online services like, MySpace, Wikipedia, YouTube has become more and more popular, these technologies called Web 2.0 technology has stepped into limelight. The technologies which need the users to participate together, include Web Service, P2P network, Blogs, Podcasts, Online community, etc.

A recent survey indicated that the interviewees generally show great interested in this trend. Besides the fact that the interviewees fully satisfied with the result of their investment on web itself, they also recognized the great market value of Web 2.0 technology; therefore they plan to increase the investment on developing this technology. However, these companies won’t only focus on the wide-known web 2.0 product such as blogs. Their greatest attention is on the technologies which will enhance the automation and networking.

Half of the interviewees felt satisfied with the result of the investment on web technologies

More than half of the interviewees felt satisfied with the result of their past 5 years investment on developing web technologies. More than three fourths planed to maintain or increase their investment on improving their Web 2.0 technology. (Only 13% of the interviewees felt disappointed with result of past investment. )

Generally, the companies which has taken earlier actions (known as early adopters, and fast followers) in the last investment trend has higher level of satisfaction with their investment than the companies started latter. This result matches the “speed first” ideal in technologies investment.

strong>80% interviewees considered to use web service

More than three fourths business managers who have the ideas of the 9 different Web 2.0 related technologies mentioned in this survey stated that their companies had invested more than one of them. The most popular one is Web Service, 80% the managers who know this technology have or are considering using Web Service, P2P net work is also very popular, 84% managers said they have or are considering using it.

Using Web 2.0 technologies to communicate with the clients and business partners

Many business managers indicated that they will use Web 2.0 Technologies to communicate with the clients and business partners and improve the cooperation within the company. 70% of the interviewees mentioned that they will assist with these technologies to keep in touch with their clines. For example, around 20% interviewees have used Blog to collect the opinions from their customers and strengthen their custom services.

The interviewees also mentioned that in order to have better communication with their business partners and connect with the suppliers more closely; the company will use the web technologies like, Web Service, P2P, Collective Intelligence and Really Simple Syndication(RSS) in the future. These technologies will also help the company in intelligent management.

Last but not the least; through the interview with these business managers, it has been found that the technologies which will bring benefits on automation and cooperation have received much more attentions than those “famous” technologies. Compare with Blog, Podcast and Mash-up, the technologies which can collect ideas and knowledge from more people, or make the communication and information exchange more effective are more helpful to them.

What are in Web 2.0?

Blog, the contraction of the term “Web log”, is a personal online notes or diaries that is frequently updated and intended for general public consumption. It can be linked to the other website and used by RSS (Really Simple Syndication) user.

Collective Intelligence is a system which tried to gain not the personal knowledge but team intelligence and use this as the basis of decision. The technologies involved in Collective Intelligence includes cooperative publish and sharing database.

Match-up is the service combines different online resources to create new products. For example, people can use one program to search and list certain type of restaurants and then combine this list with Google map to indicate the location of these restaurants.

P2P network is a quick sharing files (music, video or word files) technology. It helps the users to transfer the files by more than one computer through World Wide Web or certain closed net work. Some systems can collect the fragments from different computers and recompose them to get the complete files.

Podcast is a series of audio or video digital-media files which is distributed over the Internet by syndicated download, through Web feeds. The best example is YouTube.

RSS is the technology allows users to subscript news, blogs and podcast or other information.

Online community is the system helps the members of certain website to get the information of each other’s interests, talent, knowledge or habits; Facebook and Linkedin are the examples of this technology.

Web Service can improve the communication between two different systems; it can transfer the documents automatically and process the job ordering. The retailer can communicate online with their suppliers through Web Service and update the storage system automatically.

Wiki, like Wikipedia is the system makes cooperative publish become real, many authors to contribute their articles through this system and participate in discussion.

Edited By Vicky Yin

New enterprise revolution for Web 2.0


Web 2.0 Talk
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The Web 2.0 not only has the great impact on the current e-business world, but also brings enterprise a new way of thinking for the information management. As the business grow, the information is one of the invisible but important asset for company. The old website cannot manage fast growing of information any more due to its limitation of traditional technology. Developers need to learn to use the Web 2.0 as a design pattern to develop the next generation website.

Enterprise’s best tool for the information management

The core of the Web2.0 is “mass collaboration”, and the objects have no geographical boundary and limitation of education level, hence Web2.0 can be the best, most direct and easy to customized tool to manage the information, clients and human resource. Therefore, the pioneers of e-business like Cisco, IBM, MIT etc.., have already started to embrace Web2.0 and utilize the tool for the business.

The current platforms like e-mail, company intranet or portal are not the best tools for information management. For e-mail, the data can only be shared by exchanging mail. And the most company intranets have limited function for users to freely upload and share. But Web2.0 already has the solution for this.

First, by the editing tool “wiki”, the knowledge can be shared and accessed by everyone. And its new function can let users to exchange their opinions and record the changes of contents.

Second, Using of “tag” changes the principle of manage information. From the past we use “taxonomy”to catalog the information. For example, Yahoo created a catalogue table to catalog different websites, and put each website on its individual catalogue. However, one website may belong to more than one catalogue. And often there is big difference from its contents to the catalogue. Therefore with Web 2.0, the editor can put one and more tags on the content, and other users can use the tag search to find the more accurate information.

The importance of tag method is that it established invisible relationship between the web editors. They can use the tag to search for the other related information and editors, and at same time find out the history record of their work and make the information transparence.

Information management is a dynamic method, it is impossible for company to always monitor its changes and renews. Hence the web2.0 has the feature to automatically infom company the latest moving of information and enhances the efficiency of management. For example, the RSS has this excellent function.

Company needs to Harness Collective Intelligence

From the innovation of Web 2.0, the data becomes richer and easier to excess, and the world enters to the era of information. The greatest contribution Google brought to us is its search engine for the effective data searching from the internet overwhelmed with information. So for this, company needs to encourage the staffs to share and receive more knowledge, and it needs to understand Web2.0 is not only a tool for social network but also is new principle to manage the information.

Hence “Learn to Harness Collective Intelligence” is the priority for enterprise, and it needs to understand the Web 2.0’s effective information management ability and how to use Web 2.0 to develop the platform for everyone to join and share their knowledge. From this the company’s information contributed by many others can grow rapidly and become its valuable asset. Company doesn’t only use Web 2.0 to design website, but also can use it to develop the software application. This means software developer needs to rely on data more than the technology, Tim O’Reilly describe “Data is the Next Intel Inside”.

Edited By Henry Lu

Web 2.0, the next Generation of web design


Web 2.0 Talk
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The bursting of the dot-com bubble in the fall of 2001 marked a turning point for the web. And the coming era of Web2.0 introduces the new pattern for the web designer to develop a website not only for sell products but a platform for users to interact with, and the freedom to create and share their information. The website will not just a static space for users to come and go, but a portal provides all kinds of services and interaction for the users. Web2.0 is a new pattern of web design and development - a second generation of web-based communities and services which aim to facilitate creativity, collaboration, and sharing between users. And “Users” is the center of the Web2.0 development, the web developer will learn the “trust the end-users” and transfer the privilege of website content management to them, For example: social-networking sites, wikis and blogs are the typical example the Web2.0 design.

Because Web2.0 values the interaction between the users, many website with Web2.0 design pattern grows rapidly and draw great traffic from the World Wide Web.

Edited By Henry Lu

Redefine our internet life


Web 2.0 Talk
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Since the coming of Web2.0 era, the innovations of online service will be the key for Internet Company to standout from the tough competition and to decide who will the pioneer to redefine our internet life. Searching products from Google, Browsing picture from Flickr, Writing article on the Blogs, renewing information on the Wikis and making friends from the Facebook, this is a typical day for the internet user, and it explain that the website is not anymore a “noun” to descript the “static space” but a “verb” that represents the “dynamic interaction” for the internet user in their daily life.

Web2.0 is not a technical revolution for web technology, but rather a Renaissance of World Wide Web. “Freedom” and “self-motivation” are the spirit of internet and still remain unchanged but the innovation of Web2.0 comes with Blogs, Wikis and Social-networking which provide internet user more freedom to offer their creativity on the internet.

Forecasting next coming year, the web industry will be lead by search engine giants like Google and Yahoo. The overall internet business will keep growing rapidly and more and more brilliant online services will be introduced to end-users. Their creativity and vigor are the enlightenments for our new web generation, and you can choose to be a follower for the new technology or be a leader to redefine our internet life…

Edited By Henry Lu

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