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After ceased six services last week, Google announced that they will put more focus on their core products, therefore they will cease another service- Print Ads sales services.

Google has already stop or cut several services includes Google Notebooks, Google Catalogs, Dodge ball, Google Video, Google Mashup Editor and further development of Jaiku. Now it turns to Print Ads.

In the past, Google allowed advertisers purchase different kinds of media advertisement on Google Adwords platform, it included not only newspapers but TV and radio as well. This action used to be regarded as the milestone for Google to extend their territory from virtual world to the tangible world. Up to now, there are more than 800 newspapers joined the project, among them, there are quite a lot of famous newspapers such as < New York Times>, , and

At the beginning, Google expected that Print Ads can be a new sales channel for the journalism and also can provide customers more highly related advertisement, but the result didn’t reach their expectation. Therefore, they decided to ceased Print Ads Service in the end of this February while TV and radio advertising services are remained. However, Google didn’t mention that how is the performance of these two media advertising.

This change revealed that Google would pay more attention on the services which bring profit to the company. This also showed that publishing is more and more virtualized nowadays. This brings more difficulties for Google’s Print Ads service to extent to the tangible market. However, Spencer Spinell, director of Print Ads, said that in the future, they would still endeavor to cooperate withe the publishers to find another new method which can attract the readers as well as bring profit.

Edited By Vicky Yin

CIO Insight- The well known IT magazine in US, Selected 10 best software companies of year 2008 according to its company value, product reliability and product loyalty.

In 2008, the rank of many traditional software companies dropped, from the recent statistics, Google is the number 1 software company in 2008 and its competitor, Microsoft, fall to Number 7.
Following are the list of these 10 companies from CIO Insight:

Number 1: Google- Overall Score: 81
Company value: 82
Product reliability: 79
Product loyalty: 83
Google continued innovation and strong moves in the mobility space succeeded in knocking Red Hat out of the top spot.

Number 2: Red Hat– Overall Score: 79
Company value: 75
Product reliability: 75
Product loyalty: 92
Last year overall winner remains strong, its ratings this year, with the responsiveness to needs of customers engendering high loyalty levels.

Number 3: Citrix– Overall Score: 73
Company value: 73
Product reliability: 73
Product loyalty: 89
Citrix held steady at No. 3 just edging out Adobe, but failed to rank in the top two, as it did in 2006 and 2005.

Number 4: Adobe- Overall Score: 72
Company value: 72
Product reliability: 73
Product loyalty: 93
Adobe just missed moving into the top three, but took home the highest loyalty rankings of any software vendor (besides Google).

Number 5: Novell- Overall Score: 65
Company value: 63
Product reliability: 67
Product loyalty: 72
Novell raised four spots from last year but low customer loyalty scores bogged the firm down in this year rankings.

Number 6: Salesforce- Overall Score: 62
Company value: 62
Product reliability: 62
Product loyalty: 86
A new entry to the list, the Software-as-a-Service forerunner showed average performance in value and reliability but got a big boost from strong customer loyalty.

Number 7: Microsoft- Overall Score: 61
Company value: 61
Product reliability: 61
Product loyalty: 83
The same goes for the software behemoth- solid customer loyalty helped keep it hovering around the same spot as last year and fended off others.

Number 8: Cognos- Overall Score: 60
Company value: 60
Product reliability: 60
Product loyalty: 78
The business intelligence vendor leapt four spots to regain its 2005 footing, but it still faces an uphill climb to reach the highest tier of software providers.

Number 9: Business Object (SAP)- Overall Score: 59
Company value: 61
Product reliability: 57
Product loyalty: 82
Business Objects has steadily slipped from its 2005 perch as No. 3 in the software market but just missed eclipsing rival Cognos this year.

Number 10: Oracle- Overall Score: 57
Company value: 56
Product reliability: 59
Product loyalty: 80
Larry Ellison’s acquisition machine kept humming this year, but a poor showing in value just barely kept Oracle in the Top 10.

Edited By Henry Lu

The situation that PC industry fears to face has finally come to them. According to a recent report from IDC-International Data Corp in US, global PC shipment in the fourth quarter of 2008 has declined 0.4% compare with that of the year before. This is the first time for PC shipment appears to be decrease after PC industry show continuing growth in six years. IDC also predicted that this year the PC sales would go down 5.3%.

Currently the economic depression has spread from US to Mid-East and Asia, at the same time, Microsoft will release their new operation system, Windows 2, at least until the end of this year. Seems there is lack of good news to stimulate the market, IDC estimated that the whole market would recover gradually at least until 2010.

Regard to the sales of individual company, HP still occupied the highest market share while the shipment slightly grew 3.1. The performance of Acer and Toshiba were excellent among the all, the shipment grew 25.3% and 20.2%, respectively, ranked the third and the fifth of market share now. However both Dell and Lenovo seems meet some difficulties on their sales. Dell sales didn’t go well even in their home, US, the shipment decreased 6.3% while shipment for Lenovo decreased 4.8%.

Edited By Vicky Yin

The cold wind of US financial winter has blown from the Wall Street in east coast to Silicon Valley, California. Even Google, the internet search engine giant has affect by it. In the past, every year Google gave 1000 cash bonus before Christmas, but this year, this annual bonus was replaced with Google new product, G1 phone.Google has launched G1 phone to compete with Apple iPhone. It runs on Android, Its own mobile operating system. The sale record of this new product was nothing to brag about after it was put into the market in this October, and the responses from the insiders is lukewarm as well. IT people called it “an unattractive and uninspiring piece of plastic”.

However, Google used the word “dream phone” to describe G1. In the Email which was send to Googlers, it said: “it’s a great way to thank everyone for their hard work. In the past, we’ve done this in cash. This year, we’ve decided to give Googlers a different kind of present – a Dream phone”.

Google has 20,123 employees all over the world, among them, 85%, includes the employees in US, Western Europe, Eastern Europe, Canada, Singapore, Japan and Australia, will receive G1 phone. To the other areas where G1 can not enter because of legal issue, the employees will receive 400 US dollars cash per person.

Besides reducing the bonus, Google used to consider about reducing the staffs. Comparing with HP, Yahoo and other It companies which have started to cut staffs, Google still have rich strength, business income of the company has exceeded 21 billions dollars in the third Quarter of this year. However, the growth speed of this quarter was slowing, only 3%.

Edited By Vicky Yin

New survey report from Pew shows more Americans read online news from internet compare with traditional newspaper. Most people from the survey said they get news of this year US president election, and also social networks play as important roles for rapid growing of internet news.

However, from this survey, Television is still the main source for Americans to get local and international news. The survey report also says the most popular news in 2008 is the global financial crisis, and also the government solution for this crisis.

Edited By Henry Lu