6. Yield the full potential on colours

When a professional designer decides on which colours to use, he would not choose according to his personal preference, but instead he will apply the colours that are best in presenting the brand, theme and desired result from his target audiences.

Brilliant choice of colours: Oypro

Oypro website tells us, a “boring” industry does not necessarily adopt “boring” design. Normal enterprise would not allow designers to yield for visual impact, but to keep it simple, monotonous, plain colours. However, Oypro proves that enterprise design should not be bound by norms.

Let your colours communicate: Tennessee Summertime

Summertime in Tennessee is a lively, bright and warm stop. Everything contributes to promoting the summer events. This website has used a lot of vibrant and highly saturated colors, however none of them are unimportant, and none of them is not fit to the theme. However high quality design must match the choice of colours and its importance in relates to the service and products. A good design does not always need to choose the unique colours, sometimes choosing obvious and necessary colours will be better in result. E.g. Hell design, it is not reasonable for the website to display with symbolic colour red.

Tips:

Colours are always worth to try. Different colours combination will bring surprising result to your design, however they have to be matching, and appropriate

  • breakthrough: boring subject does not necessarily match with boring colours
  • variation: try out different techniques like gradient, duplicate pattern, brush, and don’t just limit your design colours.
  • relevant: ensure your choice of colours presents your service and product.

    • Edited By Dan Li