Google add new function, the background and theme on the Gmail


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Google have added the background and theme functions to Gmail recently, and provides users the personalised information environment. Since continuously, many Gmail users have to download and install the unofficial plug-in application to decorate their email box. Annie Chen, the Gmail developer wrote this on her Blog,


we want to provide not only a simple choice of personal colour and decoration, but a package of 30 types of themes, and users can get the outstanding design of their own background, also people can customise their own design with great range of tools and choices. You can make your email box as a feeling of classical, or a funky background design like raining effect and many more to increase the fun.

But unfortunately, Google’s commercial users won’t enjoy these new features. Google said, the Google Apps users can not use the Gmail’s Background and theme functions. When you want to use the theme function, go to Gmail and select “setting”, then go to the theme page. If you don’t see this page, just wait for few days because Google still is running the test for this feature and it will be released soon.

Recently, Google made lots of effort on Gmail. Last week, Google have added the video catting function, and also the MSN function be added 3 weeks ago, but however been disabled due to the bugs. Since last 2 months, Google have already added 7 new features for Gmail, which includes Gmail Gadgets, Face emotion symbols, Gmail 2.0 Action version, live reply functions, better contact manager, advanced control panel for IMAP and Mail Goggles.

Edited By Henry Lu

5 minutes let you understand the causes of US financial crisis


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This is a on-line article

I wish this article can help many people understand how the mortgage loan related to financial crisis this time.

The article is very easy to understand, I believe that even the housewives and normal office workers can grasp it. I wish through this article, people can get to know what is depreciating in this crisis, why the stock and funds in your hand devalue so much this time.

1 Gearing or Leverage

Currently, in order to made excess profits, many investment banks adopt 20-30 times gearing operation. We assume that the own capital of bank A is 3 billions, 30 times gearing is 90 billion. In other words, bank A used 3 billion capital as mortgage to borrow 90 billion as investment capital. If the profit of their investment were 5%, then A would gain 4.5 billion as profit. To A, this is excess profit which is 150% of his own capital. However, on the contrary, if the loss of the investment were 5%, then A would lose all his capital and carry 1.5 billion debts as well.

2 CDS Contract

Because the risk of gearing operation is high, according to the normal regulation, bank should not adopt this kind of high risk operation. However, someone find a way to use this gearing investment to buy “insurance”. This kind of insurance is called CDS. We assume that in order to avoid the risk of gearing, bank A found organization B, organization B could be another bank, or an insurance company, etc.

A said to B: “How about you help me to buy the default insurance using my mortgage? I will pay you 50 millions insurance fees every year, for 10 years. In total it is 500 millions. If my investment doesn’t default, you can take the insurance fee for free, but if I default, you should give me compensation.” A thought that if I do not default, I can earn 4.5 billion. But if I default, the insurance company will pay the loss for me. Therefore to A, either way is a net gain.

B is very smart as well, he didn’t accept the invitation of A immediately. Instead, he went back and does a statistical analysis; he found that the risk of default is less than 1%. If he found 100 clients, he would gain 50 billion insurance fees, even among them there were one default, the compensation would be less than 5 billions, if there were two default, B still could earn 40billions.

Both A and B felt this business is beneficial for them, so they made agreement happily.

3 CDS Market

After B made this business, C felt envy. C came to B and said:” How about you sell these 100 CDSs to me? I will pay you 200 millions for each contract, in total it is 20 billions.” B thought: that I have to wait for 10 years to get these 40 billions, now if I sell it I can have 20 billion immediately without risks, what a bargain!

Therefore, B and C made the deal at once.

In the end, CDS can be sold and bought in the financial market just like stocks. Actually after C got these CDSs, he didn’t mean to gain 20 billion after 10 years. Instead, he price them 22billion and sell them out.

D saw the products and thought that 40billion minus 22billion equals 18 billions, there’s still 18 billion profits can earn. This is not too expensive for initial offerings, so he bought quickly.

Therefore C earned 200 millions.

After that, these CDSs were sold in the market many times and now the market value of these CDSs is 62 trillion US dollars.

4 Subprime Mortgages

A,B,C,D all earned big money, but where dose these money come from? Originally, all these money from the profits of A and the other investors like A. And most of their profits are from subprime mortgage in US. Many people say that this crisis caused by the fact that all the mortgages were given to the poor, but I don’t agree with it.

In my point of view, most of the subprime mortgages were given to the normal US real estate investors. The capital they had was just enough for them to buy their own houses. But when they saw that the house price increased dramatically, they started to think about investing in real estate. Therefore they mortgaged their own house and use the loan to invest the real estate.

The interests of this kind of loan are more than 8%-9%. It is very difficult for them to afford by their own income. However they can keep mortgaging the house to the banks, paying the interest with the loan.

At that time, A felt happy, because his investment was helping him earning money.

B also felt happy, because the default rate is very low, his insurance business can still go on,and C, D E, F who followed them are also earning money.

5 Subprime Mortgage Crises

When the housing price reach certain level it cannot go up anymore, there are no successors follow up. Then the real estate investors felt anxious, because although he can’t sell out the house, he still had to pay the high interests. Finally, he cannot help but leaving the houses to the bank, default happened.

A felt sorry, but he thought even he cannot earn big money, but he still won’t loss too much, he still held the insurance from B. B didn’t feel worry as well, because he had sold it to C. Then where is this CDS? It was in the hand of G.

G just bought 100 CDSs from F by 30 billion, before he sold them out, out of sudden, he received this news that these CDSs have been degraded, and there were 20 contracts default. This is far higher than 1% or 2% default rate estimated at very beginning. For each default contracts, G had to pay 5 billion for compensation, in total it would be 100 billion. Plus 30 billion CDS acquisition cost, the total loss for G is 130 billion. Although G is top 10 organizations in US. He still cannot afford such great loss, and now G was facing bankrupt.

6 Financial Crisis

If G bankrupt, then 50 millions insurance A bought was waste. The worse thing is because A was using gearing operation, according to the result we mentioned before; A would lose all the money and carry great debts. Therefore, A also faced bankrupt.

Besides A, A2 A3… A20 all nearly bankrupted. So G, A, A2…A20 all came to finance minister of US and cried to him: ” G cannot bankrupt, if he bankrupt, we will all die.” Finance minister saw the situation and he nationalized G. So the compensation for A, A 20, total 100 billion was pay by US tax payers.

7 USD Crises

Before, we mentioned that the market price of 100 CDSs was 30 billion. But the total market value of CDSs was 62 trillion. We assume that if there is 10% default, then there will be 6 trillion default CDSs. This is 200 times of 30 billion. After US government purchased 30 million CDSs he would loss 20 trillions. If US government doesn’t want to lose, then he will see A 20. A 1, A 22, etc, bankrupt one by one. Neither way, he cannot avoid USD depreciating greatly.

The figures used in the assumptions may be different from the real situation, but we cannot underestimate the severity of the consequence of US financial crisis.

Edited By Vicky Yin

Which tool are you using to analyse website traffic - Part 2


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ARO Chart

Now we will talk about Aro (Access Rating Online). If we use the simplest way to describe Aro, we can say it is Nilson rating report in IT industry. Aro is very similar with Nilsom ratering report. Firstly, Aro gets information about age ratio and distribution in certain area. through national telephone census, and then it recruits the participants who are willing to be observed, through portal sites and news websites. The participants will be asked to install the detect ion software.

After that it will collect information about daily Internet behaviour of the samples and calculate the websites traffic in this area by statistic theory. In IT industry, we use the term of “Access Rate” to replace the term of “audience rate” in TV industry.

Access Rate=the percentage of unique visitors of certain website every month among the total number of Internet users

For example, we assume that the number of Internet users in this area is 10 millions; the Access Rate of certain websites is 4% that means the number of visitors for this website is: 10 million times 4% which is 0.4 million visitors.

From this prospective, we can find that:

1. The statistic data of Aro is macro-statistic data, to the website which is too small (Access Rate is less than 1%), the analytical data from Aro is void. And normally, it is also difficult to find the websites who’s Access Rate are less than 1% in Aro searching database.

2. To the middle or large scale websites, Aro can provide more accurate analytical data. For example, we can find the Access Rating ranking for all the IT websites, but this ranking is for all the Internet users in this area and the information about consuming capability of the visitors should be the focus in the point of view of advertising.

3. Aro is the product of InsightXploer Limited, currently Aro information is not available for general users, and clients have to pay for the database to get the data transfer service. To the web masters of new websites who won’t be able to purchase analytical information, this is really a big problem. Hope in the future, Aro can provide special offer for the new websites or open some parts of the database. And next time, we will talk about Google Trend, this is another method of statistic analysis and it is more precise than Alexa data ranks. See you next time. 

Edited By Vicky Yin

After presidential election, Obama will use the Internet more to close to his supporters


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During the election, Obama successfully organized his supporters through Internet, it helped this new president of Untied States not only raised great amounts of small donations but also won the favor of many young voters and remain ahead in many areas of on-line surveys. At the same time, in his political address, he emphasized alot the importance of developing Sci-tech industry.

This election campaign has greatly revealed the popularity of Internet. Obama has used Youtube to promote his speeches and raised donations through Facebook and other social websites. However, all of tools are not the methods the traditional politician feel familiar with, but they did help him to win a great victory in election campaign.

Also because of greatly using the Internet, the incoming governing team in US has changed the communication mode of whole society. Using Internet lowers the barriers for the public to participate in politics. and dramatically increases people’s willingness to participate. In the future, all the election campaign may adopt Internet, following Obama’s mode, to be more closer to the public.

Edited By Vicky Yin

Eight types of online business for the gold diggers


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Internet is very fair to everyone; no matter you are a big boss or an office worker, you can always find the chance to open your on-line shop and dig the gold. However, since the capital, and abilities of each person is different, the business types they choose are also various. Find your suitable business types, do some preparation for that, and then, you can start your new business on-line.

1. On-line auction
On-line auction is the easiest on-line business type for people to get in. Normally, the people who post the products for on-line auction mainly are individual sellers who just want to have a try or the owners of small scale shops. Because the barrier to enter this business is low, the competition is great relatively. Moreover, on-line auction customers love to compare the price, normally they will choose the products has lowest quote among the same.

To the sellers have big amount of products, the fees to post products is also very high. It is very common for the sellers to spend thousands dollars one month just for posting and advertisements. Plus the procedure fee charged from on-line auction platform, the cost of on-line auction business won’t be much lower than to rent an entity shop.

However, some sellers build their reputation through on-line auction and then set up their entity shop or company. To the one who is lack of capital, on-line auction is still a sound way to start the business gradually.

2. Community business
This type is for the one who starts their business from running on-line club and managing the on-line community. So far they are more like to be network engineers or the related experts who involved in Internet in the early days. At the time when they involved in web world, although they have abilities to build up their community forum, instead of having a practical mode to earn profit, their management and expectation is a bit unrealistic.

Nine out of ten on-line companies set up at that time had declared to withdraw when the initial capital was used up. And the remain ones had sort of “belief” towards the Internet world, and they also had some sense of mission towards their community. Later on they found that it is a really good way of earning by providing products to the community users according to their needs. And gradually they started to build their reputation and became the key person in certain field in their on-line community. Firstly, they boost the traffic and build reputation and then they provide the professional information which the community interested about following the Internet principle” Content is King”. If their words really carry weight, the product they sell surely will have high customer trust as well.

3. Making own brand
It is the dream of many designers to create their own brand, but the talented designers are over abundant. To become the next LV or Armani is nearly impossible in this situation. However, Internet provides the possibility for the designers to create their own brand. The good thing for the Internet is, it can gather scattered individuals through web. Therefore the designers can find the chance to display their talents to their net friends who has interest. Since it sounds possible for them to manage their own brand with limited capital, many designers started to join this trend. No matter the students in design colleges or many “silent” designers are all busy with building up their own brand on the web. Compared with the era which unknown designers have to work for the others to live, Internet has given all the small brands new hope of survival.

4. Business for special needs
To open an outdoors shop, it is very important to find a good location. Therefore the competition for the shop owners to get the primes location is always fiercely. However, to the shops who sell the products which are not that popular, even it is located at the best area; they still cannot attract many customers to earn enough for the rental. But on the Internet, you don’t need to worry about the location. As long as the owners can call the customers who have needs to come to their own websites, they can always find the way to do the business.

On the web world, no matter what is it, you can always find someone provide it. To the owners, they don’t need to worry that the rental is too high for they to afford; To the customers, they don’t need to complain that the things they need are too difficult to find, the Internet has given both of them a hand.

5. On-line branch
Although many owners consider that their services are better than the big companies, their business has been undercutted by the big shopping malls and their chain stores. But through web, they can find back customers who has recognized their products and their services.

To the owners of small scale shops. Internet has helped them to find their customers in this fierce market competition. While more and more customers rush to the big shopping malls, CBD, the one visits the small shops which is located in relatively outlying area is less and less. However, Internet helps another type of customers who don’t go out that much to find the shops provide good service and run by reliable, friendly owners, to both customers and sellers, this is no doubt a win-win methods.

6. International sales
To most of the people, running international business through Internet is still unrealistic. Although Internet has no boundary, if you cannot speak their languages, how can you do the business with the foreign costumers. However, to the one has international trade background, Internet is a really good tool. They don’t need to go oversea to be international traders; they can just make the deals through the web. In the past, owners need to send the samples to oversea for the customers to check, but now they have their own space in the websites to display their products. The oversea costumers can just browse the pictures and then counsel the companies with mail or telephone. It makes the deal easier to be done.

Nevertheless, through Internet, the sellers can do retail business directly with their foreign costumers. Of course there is one premise: owners need to know at least their language first, they should have the ability to read the message their oversea costumers send to them. If they can write their product introduction with their languages the chance for them to earn money out of their country is much higher.

7. Supplier direct selling
Facing too many competitors, the suppliers always have to consider the channel flows. Moreover, the cost of whole channel flows also raise up, it is not easy to strengthen the band nowadays. In the past, the supplier can only know the market reaction through the retailers, the deviations in between makes it difficult for them to adjust their product positioning.

However, through Internet, suppliers can hear the voice of costumers directly and communicate with them as the manufacturers. It helps them to know the market needs and produce the product which fit the needs of the market more. For the suppliers, to sell product on-line is totally different from making a big order, the profits from selling one or two products is very small, but it opens a new sales channel and a new web costumers service system which can face to the consumers directly.

8. Vertical portal website
Building up a one-stop shop is the ambition for many on-line business owners. But the requirement of setting up this type of business is really high. First, owners should have sufficient capitals and then they need very powerful platform and technology to serve many costumers at the same time in one website. Managing a vertical portal website is like running an on-line supermarket. The running cost of a supermarket is much higher than that of a small shop; this business type is definitely not for everyone.

Currently the most powerful vertical portal e-business websites are the e-market run by few big portal sites, only few owners who have very strong technology and professional knowledge can find the way to involve in this business type.

Edited By Vicky Yin

Which tool are you using to analyse website traffic - Part 1


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Besides their own back stage system, most of the web masters are using Google Analytics as an important analytic tool to detect their website traffic. Through Google analytics report, the web master can quickly find out:

The data about the web visitors, this data packet includes:

The most important: The numbers of unique visitors. From the perspective of marketing (include advertisement and sales), the number of unique visitors who really browser your website is the most solid and critical data for you website. Because even if one people click your website twenty thousand times it doesn’t means your website has twenty thousand visitors. Actually Web Reach is build up through unique visitors.

The second important: Page views. The reason why this data is important is because, currently, web advertisement is charged by CPM. For example, when CPM=40, if the website has been viewed 1000 times, in other words, the advertisement is also viewed 1000 times, then the advertiser should pay the website 40 dollars.

The web masters can think in this way: if the Page Views of the website for one month is ten million, and CPM for one advertisement is 40 dollars, then if this page is sold out for one month, the income from advertisements will be 400 thousands. If we put three pages for advertisement in the website, then the income of advertisement for all these three pages in this month will be 1,200 thousands. Of course, this is just an ideal number in mathematics view, if the website can sell the advertisements simply rely on traffics then the webmasters of XXX analytic or fortune telling website had already become millionaires.

How the visitors find your website?

  1. Type the link directly
  2. Through search engine
  3. Though click the link on other websites

The best ratio of the numbers of visitors using these three methods respectively is 3:4:3

As Google Analytics is the best tool for you to know the data of your own website, which tool is the best to analyse the competitor websites for the web masters and advertisement agency? Currently there are a few good choices: Alexa, ARO and Google Trend.


Alexa:

Alexa Tool

Alexa has become a basic tool for nearly all the web masters, I will not explain too much about how to use Alexa. I will directly point out the blind spots of Alexa.

1. Alexa data is very easy to be manipulated: Through installing Alexa tool bar, Alexa can detect states of the web users and then estimate the number of online user through statistical inference. But the sample number is not defined strictly. The effect is that the bigger the website is, more precise the data Alexa can provide. However, on the contrary, the smaller the website is, the data is less representative. Therefore, to Web Reach, the data from Alexa can only be used as suggestion reference value but not the absolute reference value.

2. The problem to compare the local website with foreign one: For example, the business news website IBTimes(www.ibtimes.com) has the Australia sub-domain (au.ibtimes.com), and if we compare the traffic between au.ibtimes.com and its Australia competitor The Age(www.theage.com.au), it will say au.ibtimes.com has the greater traffic then its competitor in Australia. But actually it is not true. www.theage.com.au has lots more traffic than au.ibtimes.com in Australia. That is because Alexa treats all the traffic source for au.ibtimes.com as same as its parent domain www.ibtimes.com. Hence the Alexa cannot provide reliable comparison if webmaster want to compare the traffic data with the foreign website with sub-domain.

The shortage of Alexa can be fulfilled by the other analytic tool: ARO(Acess Rating Online) and on the next part, we will discuss the details of ARO and Google Trend.

Edited By Vicky Yin

Web Structure, the vital foundation of commercial website - Part 3


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After we learned how to be a good student in the eyes of teacher and started to find the favour of Mr. Search Engine then the next thing we must really consider about is what kind of keyword you want to use to let the web users find you.

Defining keywords for your website requires originality and brainstorming. The one interested about doing SEO for their websites needs some reverse thinking: what kind of keywords your target group will use to search the website they want to find. If you can use these keywords to optimise your website then the one visit your website will be the visitors your really aim to target.

Actually SEO means optimise all the pages in whole website and let every page of the thousands which is using different keyword to gain good rank (As good as possible, but not always first). For example, let us say there is one website has ten thousands pages. If each page can bring 1 traffic per day, then in one day, this website can has ten thousands traffics.

How to find keyword for SEO

Actually analysing keyword is a very hard and long term work. The right way of SEO is to keep increasing the web page, which also means to keep finding the effective keyword. It looks very simple to find the proper and effective keywords, but actually even the SEO expert sometime can not get in door. There are some simple skills which will help you find the suitable keywords.

1. Who, what, when and where: no matter what kind of website you are making, the basic information it provide should include: who, what, when and where. for example, using Italian restaurant (what) in Newtown (where) as keyword .First of all, you can start to analyse the keyword from these elements and see whether there is any keyword you can use inside of these 4 Ws.

2. Brand and model: if your website provides various products, especial 3C products, then don’t forget to consider the brand and model as the keyword. For example, normally, the one sale the mobile may think “mobile phone”, “cell phone”, or this kind of keyword should be the main keyword for their website, but actually it is wrong.

Most of the internet users will use the keywords like “mobile phone” as main keywords when they just want to check what kind of mobiles is popular. When they found the mobile they are interested in bigger website, they will focus on this mobile’s brand and model to do further research. And search volume of this kind of keywords can be accumulated in a very astonishing level; it can be 10 times more than that of the keyword like “mobile phone”. At the same time, normally, users will search brand +model; the chance for this kind of user to purchase the product is much high than the one just generally check the information of mobile. Therefore the more specific the keyword is, the higher the search accuracy is, and, the higher chance for this deal to be done.

3. After you list down all the keywords you can think about, the next step is to observe your competitors. You have to see what kind of titles you competitors have listed down, you may find some keyword you neglect, and it can be a good reminder for you. This is a method really save lots of time.

4. Use keyword advertisement: if you have permission to use keyword advertisement, you will find that normally there will be a tool which can suggest keyword for you on keyword advertisement. Under this tool, you can find many related keywords. This is also a sound way.

5. Use web traffic analytic: please add traffic analytic tool on your website, it can help you to know through which keyword the visitors find your website. Always you can find many keywords you neglect but really help people to find your website. If you find the traffic volume of these keywords is not bad and rank is not in front, then you can enhance this keyword to let it has better rank. However this method needs long term operation and observation. Although it may take long time, the keywords you find are always the keywords you can never think about by yourself.

6. Write the article diligently: this point is related to the third point, when you write the article, there will be more words in your website and have the chance to be searched through search engine. Only when you accumulate more articles, you will know more deeply that which keyword has been neglect.

7. Connect with the “hot” keyword: this is the most advanced method. When you are reading the newspaper or watching TV or listening to radio, you can find many popular topic people really interested at this period. You can use some of these popular issues to create your own keyword. For example, recently the news about poisoned milk in China is very hot. If you are a soybean milk products, you can use poisoned milk as a keyword, and in your website, you can post the article about the benefit of the soybean milk, how to use soybean milk to replace milk to make coffee, and so on. Of course this may requires certain level of professional knowledge, but normally this kind of “hot” keywords has terribly great volume. It may just last a while; but if you can successfully get a good rank using these keywords, it can bring great traffics in very short period of time for you website.

Edited By Vicky Yin

 

Web Structure, the vital foundation of commercial website - Part 2


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One of the web entrepreneurs shared his e-business experience as follow:

In the past when I was building the website, I did not put any idea of SEO into practice. Until one day I found that my website always ranked top on a lot of popular technology keywords searching page and some professional SEO companies started to discuss about the keywords advertisement with me. Hence I realized the strength of my website in this aspect. This made me start to think back how this website was built up at the first place.

We can use the relationship between teachers and students to explain the idea of SEO. Let us say a newly launched website is like a primary school first year student, what should he do to be a good student in the eyes of the teacher (search engine)?

Generally, teachers expect the students can grow healthily and study hard. In stead of just focusing on doing their own study well in the class, teachers also wish students develop good social relationship and some good characters, like cooperation and unity during the study.

Mr. Search Engine is a teacher who has great concern on his students’ social relationship; he doesn’t want students just concentrate on their own study without paying any attention to his questions or talking to the other students after class. He wishes the students can interact with the others, for example, giving a hand to Tom in Math homework and receiving help from John in Painting class as well. If you can have more interaction with the other students, even with many teachers, then in the eyes of Mr. Search Engine, surely you are good student who is active, open and easy-going.

Of course, if this student just plays with the others all day long, still he will be a “problem” student in the end. Study performance is still a very important part in students’ school assessment. At the same time, Mr. Search Engine is also a teacher who is very good at guiding the students develop their strength according to their own interest. If a student who really loves dodge ball and talk about dodge ball in all his homework. Then the teacher will write “best dodge ball player” in his school assessment.

Therefore we can summarize what kind of students (websites) your teacher, Mr. Search Engine like most:

1. Have good interaction with the other students (outbound links from other websites),

2. Have great passion on develop their own interest and always have new discoveries (unique information and creativity on website).

3. Last but not the least, never try to achieve everything in one day but grow up step by step (WebPages quantity).

Generally, search engine need to put the good website in the front to bring convenience to the users. In the example we just mentioned above, teachers build up their reputation by finding and rising up many good students, and students also receive more attentions because of the high rank teachers give to them. These two parties can promote each other for mutual benefit.

However, some students, although their performances are good, they don’t understand how their teacher’s make the assessment; in the end they missed the chance to be recognized as good students. Therefore, we can understand SEO in this way, the aim of SEO is to help students (websites) understand the assessment standard of the teacher (search engine). In order to evaluate billions of billions students, teachers need certain standards to evaluate the students systematically. In other words, even the students are good, but if they can not do their homework following the standards of the teacher, they might miss the chance to be recognized as good students (get high rank).

Two standards for Search engine evaluation

Then what are the standards of Mr. Search Engine to evaluate all the students? Mainly there are two:

1. Whether the quality and quantity of the research information the students provide are outstanding.

2. Whether the students can receive the agreements from the others in the research he released and they are willing to promote it for him.

The first point is about the information of the website, the quality of the information has to been good, and quantity has to be great as well. We can call it keyword index.

The second point means how many other websites, blogs, etc, have linked with this website. We can call it page rank index.

Time these two indexes (keyword and page rank), if the result your website gets is higher than the others and your teacher recognized that there is no violation, then in the most situations you will get the approval from the teacher to put your website in the front.

In conclusion, if your website wants to win the favours of search engines, then there are four things you have to know:

1. The rule of the keyword index

2. The rule of page rank

3. The methods which search engine might see as cheating

4. The score of the other websites.

Simply say, if the score (keyword index times page rank) you get can be ranked as first thirty among all the competitors, that means you have high possibility to be listed on the first three search pages. But there is one premise, no violation (cheating). If the violation has been found, your might receive punishment according to the situation. In the worst case, search engine might put your website into the blacklist and reject it to be listed in website rank.

Edited By Vicky Yin

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